Digital Fundraising Manager

Pro-rata salary (GBP15,324.32)
30 Sep 2021
28 Oct 2021
Contract Type
Part Time
The Digital Fundraising Manager is our 'go to' person for all things relating to digital fundraising (Community Relationships, Lottery and Retail).

As our digital fundraising expert, you will monitor digital fundraising activities in the charity sector and react quickly to genuine opportunities; and guide colleagues how to utilise digital channels for income generation and stewardship.

With the Digital Fundraising Assistant, you will generate income for our partner by managing and maintaining a range of digital channels including third-party online fundraising platforms, online donation services and our income generation webpages; promote fundraising activities across social media; and deliver digital/hybrid campaigns and events.

Through your digital fundraising, our partner will reach new audiences and build relationships, so we become their charity of choice.

Role definition

The post holder will work closely with departmental colleagues to:

Ensure digital is embedded in our fundraising strategy

Have oversight of all digital fundraising related programmes and campaigns

Provide digital solutions/alternatives for all aspects of fundraising and event delivery

Support and advise colleagues with their digital fundraising requirements

Encourage new supporters to come onboard

Research, launch, evaluate and improve new digital fundraising channels and/or products

Analyse data and monitor performance to keep activities on track and to increase the effectiveness of fundraising

Under the direction of the Head of Supporter Relationships:

Develop and implement online supporter stewardship, communications and relationship building plans

Develop digital fundraising relationship related communications including emails and social media posts

Work closely with the marketing team to ensure digital activities are deconflicted with their digital profile building and advertising activities

Be a point of expertise on new digital fundraising techniques and technology, supporting colleagues to develop digital knowledge and skills

Communication and Relationships

As part of the Community Relationships team, work with colleagues to:

Agree design, messaging, and marketing channels to increase income from community, in memory, legacy, events, business, trust and philanthropic fundraising streams,adopt digital communications, identify fundraising platforms, find digital solutions to income generation challenges, plan hybrid/virtual events.

Work collaboratively with the marketing team, who have overall responsibility for the website and social media platforms and who generate human interest content

Work collaboratively with the Lottery and Retail teams, to support digital initiatives for income generation

Develop and lead key cross-team collaborative working groups for the delivery of digital fundraising projects, ensuring members are motivated, clear on roles and responsibilities, and working towards a shared goal

Co-operate and liaise with departmental and inter-departmental colleagues

Participate in and contribute as appropriate to team meetings

Talk to and guide supporters using fundraising platforms

Build and maintaining excellent ongoing relationships with numerous external digital agencies and suppliers

Use the charity's database to manage all supporter relationships ensuring all records are kept up to date

Line Management

Management of the Digital Fundraising Assistant, delegating work, providing support and guidance, and managing performance.

Decision-making and Problem-solving

Undertake data analysis to assess the performance of activity and apply the findings to influence future plans

Prioritise the digital fundraising activities that generate most charitable income

Solve problems by offering digital solutions

Training and Development

Keep up to date with new developments, legalities, codes of conduct and best practice within both digital and the wider fundraising sector

Take a proactive role in your own continual professional development

Financial & Physical Resources Responsibility

Ensure income generation targets are met

Stay informed about legalities and codes of conduct in the wider fundraising sector

Be accountable for the efficient management of both income and expenditure for fundraising products, campaigns, and events

Responsibility for Information

Respect confidentiality regarding all issues related to charity business

Give strategic advice concerning digital activity

Comply with GDPR and other legal and statutory requirements

Use the charity's database to manage all relationships (both individual and organisational), ensuring all records are kept up to date

Working Conditions

As part of the Income Generation Team, you will sometimes have to work on evenings and at weekends for which time off in lieu will be granted

Required to provide some out-of-hours coverage for social media and digital/hybrid events

Required to work longer working days on occasions

Required to work from the office as business needs require and in line with charity guidance.

Physical/Mental Effort

You will be able to drive using personal car (for which appropriate insurance at own cost must be obtained)

You may help to set up and down fundraising events and stands

Able to deal with vulnerable, distressed, anxious or difficult people in accordance with

all policies

Frequently need to concentrate on a particular subject for 1 - 2 hours at a time, e.g. in meetings, when updating platforms and working on budgets

Able to deal with a lot of interruptions and frequent switching between activities, taking calls, information requests, etc.

Able to cope in an environment where work is managed by to key performance indicators

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