Strategic Marketing Manager

Strategic Marketing Manager

Circa GBP42,500 per annum

Fixed Term up to 12 months

Stevenage, Herts /Hybrid working

What if you could support the IETs ambitions to grow engagement within the academic research community?

What if you could articulate the needs of librarians and researchers to inform the IETs product and service development?

What if you were our Strategic Marketing Manager?

At the IET, making our world a better place starts by creating a better place for our people. At IET and you'll have more than just a job. Our work is exciting and challenging, connecting the people who solve the problems that matter. It means working with us has real meaning and impact, and you'll grow - professionally and personally - in ways you never thought possible. We're also making significant investments in our people, including providing a modern, vibrant workplace and embracing hybrid working.

What you'll be doing

Collaborating and working in partnership across the marketing teams, you'll develop exciting strategic marketing programs that support business objectives and increase awareness of, and engagement with, our products and services.

You'll help to articulate the needs of researchers to inform the IET's market position, including conducting and interpreting market research and creating and executing go-to-market strategies.

What we hope you can bring to the role

You'll have good experience in marketing strategy and the ability to conduct and interpret market research. A knowledge of the academic research marketing would be most advantageous.

As a natural influencer you will be able to build effective stakeholder relationships at all levels. As well as work well with teams across the business with a proactive and can-do approach.

We'd love to get to know you

Is Imposter syndrome creeping in? Don't worry - we'd rather hear from you this time than not hear from you at all! Read on for a little more information about the role; but also, keep in mind that we're open to discussing flexible ways of working, including reduced hours and working in an agile way, supported by a hybrid working framework that allows you to find the best place to do your best work.

A little more about the role

• Developing and sharing an in depth understanding of customer requirements through conducting and interpreting market research, representing the voice of the customer within the organization
• Understanding the persona of each target audience, using this insight to create a compelling customer journey
• Working closely with a cross functional team including business owners, product managers and sales to support the development of customer solutions, ensuring propositions are market influenced and market driven
• Developing clear and effective value propositions that reflect the needs of librarians and researchers to ensure thorough uptake of solutions
• Leading in crafting go-to-market strategies that inform marketing campaign activity to drive solution awareness and sales enablement
• Supporting relevant business units in mapping out, targeting and maintaining a list of external strategic partners, taking the lead role in developing and nurturing relationships with marketing teams within strategic partner organisations
• Working with the wider strategic marketing and data and insight teams to build a strong research and evidence to support on-going proposition development

A little more about what we're looking for

• Experience in Marketing Strategy
• Ability to conduct and interpret market research
• A knowledge of the Academic Research market
• Experience of product/programme management
• Strong teamworking ability
• Excellent communication and relationship building skills

What if you could be you? The IET is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. To find out more, head over to our 'Work for the IET' site.