Client Strategy Manager - Digital Marketing

A rapidly growing performance team are looking for a Client Strategy Manager to execute strategic marketing activities and campaigns for their growing client base. Based in the Stockport area with a salary of up to GBP28K depending on experience.

The role

• To Profitably execute multi-channel marketing campaigns for our clients by managing channel manager and creating strategy in line with business objectives & budgets
• You will work with channel managers to set specific digital objectives, monitor and report on progress and adapt the strategy where necessary
• Liaise with clients to inform the strategy, receive feedback and plan future marketing campaign activity
• Support the sales team during the pitching process by analysing marking metrics and current performance using data to produce strategy recommendations
• Support project teams where necessary to ensure a marking centric approach to the web build for clients that have a marking retainer
• Identify opportunities for growth with accounts and handover to the sales team
• Work with the operations and commercial directors to develop and package marketing product, proactively make recommendations to improve marketing product offerings

Your Responsibilities

• Be aware of all available marketing channels and thorough understanding of how they can align with different objectives
• Clearly understand client business objectives and consider all available channels to design a strategy and agree KPI's to report on
• Schedule work ensuring all deliverable are planned accurately to execute the strategy and meet deadlines. Holding channel managers to account for work delivered and ensuring brand consistency across all aspects of the strategy & campaign
• Accurately attribute budget to the correct channel/ person and report to senior managers to help inform internal business decisions
• Create reports months and arrange QBR's to be supported by consultancy leaders. Monitor changes in the market, industry trends and the activities of main competitors, making recommendations to adjust strategy where necessary
• Have a commercial awareness of client revenue streams and understand profitability in order to report on ROI from marketing spend/activity
• Have a thorough understanding of the services level agreements and hold ourselves and clients to account, setting and managing expectations
• Communicate regularly with client s to inform them on progress, get sign-off where necessary and maintain a positive working relationship, raising and red flags to the operations director
• Collaborate with commercial director and marketing managers to support & develop the marketing strategy for internal marketing

The Requirements

• A relevant marketing qualification or 3+ years' experience within a marketing role
• Commercial understanding of marketing impact
• Experience creating and executing successful B2B & B2C strategies
• Thorough knowledge of different marketing channels and how they can be levered to meet objectives
• Proficient use of Google Analytics and skills to evaluate data and make strategic decisions
• Managerial experience
• Excellent interpersonal and communicational skills
• Excellent organisational and time management skills