Digital Content Manager

A fast-growing online fashion retailer is currently looking for a talented Digital Content Manager to join their team located in Leeds.
My client is undertaking a period of growth and looking to take on new team members who can help take the brand to the next level, in the digital space. This role will be integral to that growth and will involve working closely alongside other team members to help achieve the goals and plans laid out by the business.
Responsibilities of the role:
* Manage the content calendar to develop new articles and content ideas, in support of the busy campaign schedule and seasonal activity.
* Build strong relationships with the buying team and develop a great understanding of the business's product and their customer's mindset.
* Be creative and generate new and exciting ideas of how to talk and engage with customers via the medium of content in its many forms.
* Work closely with members of the marketing and creative teams in support of channel marketing plans, but also gain further visibility of the fantastic content being created.
* Liaise with the 3rd party SEO agency, to develop a content strategy which will support the activity in the natural search space, helping to strengthen their position and reach new customer audiences.
* From concept to delivery, develop exciting outreach opportunities to increase the exposure of the client's brand and to help tell our story. Get the brand out there and generate stunts and activity that generate excitement amongst customers and publishers alike.
* Develop customer surveys to learn more about customers and take those learnings into content development.
* Coordinate shoots with the in-house photography team to best support your activity and bring the story to life.
* Be responsible for the writing, build and publishing process of all inspirational onsite content. Help provide vision for this area of the website, to showcase content in an exciting way and provide a simple navigate structure for customers to easily explore.
* Analyse and report against all activity undertaken and content published, to ensure everything done is measurable and can showcase performance to the business.
Technical knowledge required:
* Degree level education, or similar.
* Ability to use Content Management Systems (CMS) and publishing tools essential.
* Hands on experience of analytical tools such as Google Analytics, Google Tag Manager and BI desirable, but not essential.
* A keen interest in digital marketing, SEO and new technologies.
What they offer:
* Competitive salary.
* Fun fast paced working environment!
* Strong team ethos.
* Stakeholder pension scheme.
* Life insurance.
* Up to 60% discount on new ranges.
* An extra day's holiday for your birthday.
* GBP100 welcome voucher to spend on products when you join.
* Free onsite parking.
* Free fruit (or pie!) on Thursdays!
* 2 fantastic staff parties a year.
* Free thinking encouraged.
At A for Appointments, we are committed to equal opportunities for everyone. We embrace diversity and believe that a balanced, inclusive workforce is crucial to our business. We do not tolerate discrimination, harassment or bullying towards any candidates or employees. We are proud to be an equal opportunities employer.
Due to the high volume of applications we receive, it is not always possible to respond to unsuccessful applicants. Therefore, if we have not responded to your application within five days, please assume that on this occasion your application has not been successful