Digital Marketing Manager - SEO, PPC, Google Analytics, Online Lead

Due to growth plans within the business our company is looking for an experienced Digital Marketing Manager with the ability to work under their own supervision and provide a strategic yet hands on approach. You will be responsible for creating a digital marketing strategy and increasing the local and online presence of the company to generate more sales leads and enquiries.

Working in the Cloud Telecom Industry with large companies like CISCO and OPEN REACH using cutting edge technology in a sector that is busy and expanding for job security

WEBSITE -

We are based next to the NATIONAL SPACE CENTRE IN LEICESTER

LEAD GENERATION AND GENERATING ONLINE ENQUIRIES IS THE MAIN FOCUS

You will be based at the head office in Leicester next to the national space centre and be working on a full-time basis

This role offers excellent development plans for the right candidate. You will require the following:

• Experience in a digital marketing role at least 5+ years

• Background within a digital marketing agency is preferred but not mandatory

• Excellent communications skills

• Experience using local and online/offline SEO tools/software such as SEM Rush/MOZ/AhRef's, Unbounce, Screaming Frog, GoogleWebmaster, GoogleAnalytics, GoogleAdwords, LinkedIn, Facebook, etc

• Experience using GoogleAnalytics/Webmaster for reporting The main purposes of the role is LEAD GENERATION AND GENERATING ONLINE ENQUIRIES IS THE MAIN FOCUS for an already existing and established business.

You will be working closely with the management team to promote our services online and build a client base. You will also perform the following duties:

• Developing and managing online lead generation plans

• Daily management of PPC, SEO and display advertising campaigns

• Creating innovative online marketing campaigns to support the wider marketing strategy

• Designing and delivering email campaigns aimed at generating new business

• Working with internal departments to generate exciting content

• Developing the company's online and social media presence

• Evaluating campaign performance and identifying ways to increase response rates

• Evaluating keywords and content on the website to improve SEO performance

Using Software such as SEM Rush, MOZ, GoogleAnalyticsetc to carry out SEO work to increase traffic to our website and then carry out CRO on landing pages to generate leads

To be considered for this opportunity you will require the following skills and experience:

• Circa five years commercial experience working within digital acquisition across search, paid, analytics, Email and UX.
• Experience in leading the project management and launch of new websites working with development teams.
• Strong analytical skills and experience in GA well versed in reporting on website performance.
• Experience of UX and CRO.
• Experience in planning, developing, and executing traffic driving consumer campaigns.
• Confident operator and comfortable liaising with external stakeholders.

Experience of using GoogleAnalytics and other Google functions such as Google My Business, Google Search Console and Google Ads

The ability to plan and manage your own workload and to ensure projects are completed efficiently

Be able to use, and have a good knowledge of: -

?? SEO - a solid understanding of best practice with demonstrable experience of how to drive organic traffic

?? PPC - how to set up, manage and analyse pay for click campaigns

?? PPC - how to set up, manage an

Salary, benefits and working hours:

• The starting salary on offer is up to GBP30,000 • 21 days annual leave + bank holidays • Christmas shutdown working

• Working hours are 9:00am - 5:30pm, Monday - Friday

• Excellent personal development opportunities

Reference ID: DGmarketing007

Full-time hours: 37.5 per week

Expected start date: 01/07/2021 or 01/082021

Job Types: Full-time, Part-time, Permanent

FREE PARKING ON SITE

ELECTRIC BIKE AND ELECTRIC CAR CHARGING STATIONS ON SITE

Salary: GBP30,000.00 per year

COVID-19 considerations:
Our building has been re configured to make it safe to work. One way system is in place. Desks are spaced apart and hand sanatizer stations are at all entrances and exits

Job Types: Full-time, Permanent and office based