Marketing Manager

18.57 - 20.00 GBP Hourly
22 Jul 2021
19 Aug 2021
Contract Type
Full Time
Are you an experienced marketing professional who is passionate about using your skills to improve health and care? Can you deliver business to business marketing strategies with national and global reach? Do you have experience of planning and executing marketing activities to support business development objectives? Do you thrive when working in a busy, fast-paced environment?

With exceptional attention to detail and an excellent eye for a story, you will use your superb written and communication skills to turn complex information info effective marketing content for traditional and digital channels. You will manage a busy workload to ensure appropriate prioritisation of multiple projects. You will also use your brilliant interpersonal skills to develop effective working relationships with stakeholders at all levels to enable efficient business delivery.

As a Marketing Manager, your main duties will include:

Implementing marketing strategies and plans, to prescribed deadlines, for a range of projects that are aimed at a variety of audiences, using internal and external channels including: website, social media, email marketing, media relations
Generating ideas and suggestions for translating complex information about business services and activity into clear, compelling content which conveys targeted marketing messages to a range of stakeholders
Collating and organising relevant measurement and metric data to support the evaluation of the impact and reach of marketing activities and campaigns;
Providing an appropriate and consistent standard of marketing support to the Business Development and Programme Office teams, working within time and budget constraints, and sense-checking activities are in line with the business and wider business objectives, strategies and branding guidelines;
Attend relevant meetings and steering groups, some of which will be internal and others will involve high-level external stakeholders, at which you will: receive briefing information; provide reports and updates; present information; articulate plans; ascertain feedback; provide accurate advice; and recommend appropriate marketing solutions;
Work with the Event and Marketing Assistant to: ensure a strong presence of campaign and project messaging at external events and exhibitions, both digital and face to face; and to actively seek new event-based opportunities to reach target audiences;
Manage a busy workload and ensure the appropriate prioritisation of projects and activities to meet a range of deadlines;
Working with colleagues to ensure that office systems are effective and run smoothly, including completing necessary administrative tasks to support the running of the marketing function and to ensure the department deploys its resources efficiently;
Commissioning work from external suppliers to support planned campaigns, ensuring that use of resources represent value for money and are properly accounted for, and using initiative to resolve any issues that may arise;
Maintaining and enhancing your own personal and professional skills and competencies and staying abreast of professional, technological and digital best practice, approaches and services that could enhance the role or function;These duties provide a framework for the role and should not be regarded as a definitive list. Other reasonable duties may be required consistent with the grade of the post.

What will you bring to the role?

As a Marketing Manager you will have:

A Degree or equivalent plus a recognised marketing communications qualification (CIM/CAM/IDM/DMI) or evidence of ongoing professional development in the marketing field;
An understanding of the fundamentals of business to business marketing theory and practice;
Excellent writing capability with exceptional attention to detail, strong oral communication skills and demonstrable numerical, verbal and critical reasoning skills;
Ability to demonstrate a range of traditional and digital marketing communications core skills and knowledge such as copywriting, print production, case study development, thought leadership, social media marketing, media relations
Experience of planning and delivering successful multi-channel marketing campaigns;
Experience of organising corporate events, webinars and exhibitions with national and international reach;
Evidence of generating campaign and content ideas, identifying and creating opportunities to work collaboratively with internal and external stakeholders;
Experience of working proactively, independently and managing own workload to meet deadlines in the face of competing demands;
The ability to influence, negotiate and command the confidence of internal colleagues and external stakeholders