Campaigns Adviser

Recruiter
Confidential
Location
Brighton
Salary
Up to 35000.00 GBP Annual
Posted
19 Jul 2021
Closes
30 Jul 2021
Contract Type
Permanent
Hours
Full Time
Campaigns Advisor

GBP26,873 - GBP35,673 per annum, plus benefits

Permanent Position

Brighton (Remote to start)

Our public sector client is looking for a Campaigns Adviser to help them get the right message, to the right people, at the right time, being responsible for planning, implementing and evaluating behaviour change campaigns.

The role is varied, from high profile awareness campaigns to low and no-cost campaigns - no two days are the same.

Working for a public body also means you'll become part of the Government Communications Service (GCS) - opening the door to world-leading communications training, guidance and more.

You will:

Plan effective multi-channel campaigns - both low and no cost
Proactively seek out learnings from behavioural insights and industry best-practice to advise on the application of direct marketing, advertising and digital channels
Brief creative and media agencies and internal colleagues so that the client get products which can positively change behaviour
Project manage the delivery of the agreed communications products to meet agreed deadlines and sign off processes, responsible for maintaining working plans, and managing key stakeholders
Use the email service provider Dynamics 365 to write, build and deliver large-scale email marketing campaigns
Ensure that appropriate approvals are obtained for each stage of campaign development / delivery
Work across the organisation to develop a pipeline of future work
Evaluate campaigns using the GCS evaluation framework to produce meaningful takeaways for future campaigns

Essential Criteria

You will have proven experience of targeting, delivering and evaluating marketing communications campaigns as well as hands-on experience of delivering targeted email marketing and social media campaigns. You must have an understanding of the range of channels available to support behaviour change campaigns (including email, social media, partnerships, advertising and PR) along with experience of using insight to tailor communications messages or campaigns.

Additional Information

The client is committed to creating a great place to work and do all they can to support people to reach their full potential, providing an exciting, supportive and flexible working environment. They are an inclusive employer and offer equal opportunities to all regardless of an individual's age, disability, gender identity, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex and sexual orientation

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