Paid Media Manager
- Recruiter
- Confidential
- Location
- London
- Salary
- 35000.00 - 60000.00 GBP Annual
- Posted
- 15 Jul 2021
- Closes
- 12 Aug 2021
- Sectors
- Sales, Media Sales
- Contract Type
- Permanent
- Hours
- Full Time
JR are working with a fantastic travel brand close to Victoria to find a Paid Media Manager who can not only navigate themselves around TikTok but also has a real interest in strategy. Managing paid social ad campaigns you'll be the 'go to' for bringing alive a diverse range of campaigns and partnerships across multiple platforms, steering channel selections to reach a wider audience, Gen Z youth audience.
There is no denying the travel market has taken massive hit but with product pivots and a real shift in focus, this forward thinking and ambitious business have continued to develop and now is a critical time to bring in a hungry marketeer to continue the trend.
The role is designed to bridge the global marketing team, regional marketing teams and in-house digital media agency. You will be responsible for overseeing (and executing) digital media activity from top funnel right through to conversion activities.
Responsibilities:
* You are a key point of contact and knowledge source within the central marketing team on Paid Media strategy and delivery.
* Manage all paid social media for branded content campaigns - tracking and reporting on campaign performance.
* Forward planning campaigns and asset briefing to ensure all campaigns are approved and ready to go live on time
* Planning and leading A/B test of ad copy and ad creative across paid social channels
* Delivering post-campaign analysis & report presentations.
* Taking responsibility for ensuring numerous KPIs are hit and paid media campaigns are delivered
* Analysing campaign performance against client KPIs & reporting on any trends & insights to key stakeholders and wider team
* Overseeing and managing budgets on multiple social campaigns
* Producing and presenting internal campaign reports to ensure we're continually improving campaign performance.
* Ensure all media is rooted in consumer and media insight to build effective campaigns
* Develop and foster an effective working relationship with our social platforms, Pinterest, Facebook, Twitter, LinkedIn and emerging social/content amplification platforms.
Key skills:
* 3+ years experience in delivering timely content campaigns across social platforms including (but not limited to) Facebook Creator Studio, Instagram, Twitter, Snapchat, YouTube and TikTok
* Hands-on and comfortable with multimedia, ranging from long-form video to social stories, short form content and live broadcasting.
* Previous experience within a lifestyle business would be a massive advantage.
* Deep knowledge of branded content advertising, publishing, agency or media environments will be beneficial.
* Experience in creating and segmenting platform audiences
* Passionate about and engaged with the fast-changing world of social media, online video, and digital marketing
* Excellent planning, analytical and organisational skills alongside diligence and attention to detail in optimisation and reporting
* Expert in optimising social campaigns across multiple campaigns, all channels
* Data focused
* Understanding conversion tracking and pixel implementation
This role is being advertised by JR on behalf of the client.
You may also have applied for roles such as: Digital Marketing Manager, Paid Social Manager, Digital Marketing Specialist, Paid Media Strategist
There is no denying the travel market has taken massive hit but with product pivots and a real shift in focus, this forward thinking and ambitious business have continued to develop and now is a critical time to bring in a hungry marketeer to continue the trend.
The role is designed to bridge the global marketing team, regional marketing teams and in-house digital media agency. You will be responsible for overseeing (and executing) digital media activity from top funnel right through to conversion activities.
Responsibilities:
* You are a key point of contact and knowledge source within the central marketing team on Paid Media strategy and delivery.
* Manage all paid social media for branded content campaigns - tracking and reporting on campaign performance.
* Forward planning campaigns and asset briefing to ensure all campaigns are approved and ready to go live on time
* Planning and leading A/B test of ad copy and ad creative across paid social channels
* Delivering post-campaign analysis & report presentations.
* Taking responsibility for ensuring numerous KPIs are hit and paid media campaigns are delivered
* Analysing campaign performance against client KPIs & reporting on any trends & insights to key stakeholders and wider team
* Overseeing and managing budgets on multiple social campaigns
* Producing and presenting internal campaign reports to ensure we're continually improving campaign performance.
* Ensure all media is rooted in consumer and media insight to build effective campaigns
* Develop and foster an effective working relationship with our social platforms, Pinterest, Facebook, Twitter, LinkedIn and emerging social/content amplification platforms.
Key skills:
* 3+ years experience in delivering timely content campaigns across social platforms including (but not limited to) Facebook Creator Studio, Instagram, Twitter, Snapchat, YouTube and TikTok
* Hands-on and comfortable with multimedia, ranging from long-form video to social stories, short form content and live broadcasting.
* Previous experience within a lifestyle business would be a massive advantage.
* Deep knowledge of branded content advertising, publishing, agency or media environments will be beneficial.
* Experience in creating and segmenting platform audiences
* Passionate about and engaged with the fast-changing world of social media, online video, and digital marketing
* Excellent planning, analytical and organisational skills alongside diligence and attention to detail in optimisation and reporting
* Expert in optimising social campaigns across multiple campaigns, all channels
* Data focused
* Understanding conversion tracking and pixel implementation
This role is being advertised by JR on behalf of the client.
You may also have applied for roles such as: Digital Marketing Manager, Paid Social Manager, Digital Marketing Specialist, Paid Media Strategist