Email Marketing Executive

Shoreditch, London (Greater)
12 Jul 2021
09 Aug 2021
Contract Type
Full Time


Multi-award winning Independent Footwear Retailer, TOWER London, was founded in 1980. A trailblazer in London’s independent footwear retailer scene, TOWER London is fast becoming THE go-to destination for footwear and accessories for men, women and children from the likes of Barbour, Converse, Vans, Timberland, UGG Australia, Dr. Martens, Kickers, Lacoste and many more. With five London stores, headquarters in Shoreditch, and a North London distribution centre, TOWER London is a diverse company that prides itself in its work ethic, service to customers and dedication to being the best in the industry. As a highly professional company, TOWER London is looking for a like-minded candidate.


  • At least 2 years digital marketing experience within a retail company
  • Email marketing experience including email-marketing, deliverability, testing, and automation
  • Excellent verbal, written, and interpersonal communication skills
  • Strong HTML and CSS skills for responsive email design
  • Knowledge of Adobe Creative Suite
  • Experience with high-level email deployment platforms
  • Ability to work with minimal supervision and under deadline pressure
  • Manage multiple campaigns at once including different segmented messages
  • Data-driven thinking to analyse data through A/B testing and email optimisation
  • Experience of Google analytics, and reporting on conversion and return on investment
  • Strong understanding of current online marketing concepts, strategy and best practice
  • A marketing related degree, ideally supported by qualifications from Google


  • Manage all aspects of Email marketing
  • Support email campaigns by developing content marketing strategies, technical recommendations, and list management
  • Built strategies and manage workflows to automate email marketing processes
  • Install best practices for list management and deliverability
  • Build creative, messaging, and content for campaigns using email and automated marketing with mobile first approach
  • Create A/B tests for campaign optimisation on many devices and platforms
  • Monitor weekly performance, identify areas of improvement and recommend ways to increase subscribers and revenue via email channel
  • Conduct bi-weekly calls with Email marketing partner
  • Review new technologies and keep the company at the forefront of developments in digital marketing

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