Marketing Lead

07 Jul 2021
04 Aug 2021
Contract Type
Part Time
Are you a down-to-earth person who is happy to get their hands dirty and share in the success of your work.? If you answered yes, then read on...

We currently have a fantastic opportunity for a Marketing Lead to join our team. This is a remote role but you must be comfortable to commute into the studio/factory in Hackney, London about once a month. Joining us on a part-time, freelance basis working 16hr per week, the hours can be worked flexibly through the week around your other commitments although attendance at key meetings scheduled and agreed in advance will be required. In return, you will receive a competitive rate of GBP300 per day initially for 3 to 6 months plus bonus potential if this person makes a substantial increase to the sales volumes.

Who are Lara Intimates?

Lara Intimates is a start-up women's underwear brand in London. We have a team of 10 in Hackney, London that designs, samples, manufactures and ships Lara products. We are committed to sustainability and we use deadstock, locally made and recycled fabrics and trims. We also recycle our fabric offcuts and are certified carbon neutral. LI launched in 2017 with the belief that the lingerie industry was antiquated and we can make better products and have better values by doing everything, from design to delivery, all in one place.

About our Marketing Lead role:

As our Marketing Lead, you will lead our marketing strategy, to drive growth and brand awareness. The ideal candidate is a commercial individual with experience in digitally-native, DTC businesses, strategising and managing performance across a range of marketing platforms. We are looking for someone who is execution-focused, understands the importance of ROI for a start-up business and can combine creative and data-led thinking. Finally, the candidate must be a cultural fit with a passion for environmental sustainability and local industry and an urgency and excitement to help Lara Intimates disrupt the lingerie industry to achieve a more sustainable future.

Responsibilities as our Marketing Lead will include:

- Developing the Marketing Strategy in line with business goals, vision and KPI's

- Building the LI brand in line with our vision and values across a range of marketing platforms

- Balancing creativity with strategic thinking and an ability to execute flawlessly, with both an intuitive and data-led feel for what works and doesn't work

- Being execution-led: identifying a range of paid marketing activities, executing and doubling down and/or pivoting quickly based on results

- Taking a lean, experimental approach towards marketing, fitting for an early-stage DTC brand

- Ensuring budgets are spent well for maximum ROI

- Being a leader and confidently working to grow and scale Lara Intimates

Why work for us as our Marketing Lead?

- Be part of a fast-growing team and a values-driven organisation

- Join a company dedicated to creating high-quality manufacturing jobs in the UK

- Use your skills to grow awareness and sell premium, high quality and beautiful lingerie products

- Support a brand with environmentally sustainable practices and a local supply chain

- Lara's team is just 10 people, and there is enormous potential to grow with the company

If you feel you have the skills and experience to join us as our Marketing Lead, then click apply now to submit your CV. We'd love to hear from you