Marketing Manager (Maternity Cover)
- Recruiter
- Confidential
- Location
- Solihull
- Salary
- Competitive
- Posted
- 08 Jul 2021
- Closes
- 05 Aug 2021
- Sectors
- Marketing, PR & Advertising
- Contract Type
- Contract
- Hours
- Full Time
We are currently looking for a Marketing Manager to join our team. This role is a Maternity cover for the period up to the end of January 2022.
As the Marketing Manager you will be responsible for individual product lines. You will develop and deliver innovative national marketing campaigns including digital media and initiatives to drive cross-product target sector/segment growth in conjunction with BU led product marketing activity. Driving innovation and alignment to the annual marketing plan and delivering in a cost effective and efficient manner. You will help educate commercial teams to the opportunities presented by digital activities such as display, SEO, paid, targeted social.
Main ResponsibilitiesYou will manage supplier agreements with creative/media agencies and develop relationships with key media & creative agencies and develop and enforce the Corporate Brand strategy and framework for use in Corporate & BU product marketing activities.
In this role you will be responsible for a number of tasks including:
Contributing to the Strategic Marketing Plan (1-3-year horizon) and share with the BU Exec.
Devising, delivering and implementing strategies within the areas of designated responsibility, i.e., Product lines, media campaigns, sector & segment marketing, Customer Databases.
Supporting the delivery of corporate marketing synergies.
Ensuring costs are tightly controlled within budget requirements.
Delivering on appropriate KPI's to measure the effectiveness and return on investment of marketing activity.
Utilising comprehensive marketing databases such as Barber ABI and linked in to segment potential customer data for use in direct marketing campaigns to key customer segments/influencers (post, email and social)
Writing SEO optimised content to drive Tarmac web presence in line with Corporate Brand.
Ensuring a high-quality Graphic Design service is provided to BU's and Bid Submissions.
Contributing to the development of the cross-product/function Customer Value Proposition.
Designing, deliver and implement cross-product Marketing strategies.
Driving a standard Corporate Brand approach across the BU's and ensure governance principles are adhered to.
Event management and delivery - on and offline, trade and bespoke.The Ideal CandidateExperience in developing strategic marketing initiatives to drive cross product/sector/segment solutions
Demonstrable track record of results in B2B strategic marketing.
Experienced and competent in content creation.
Project Management experience.
Experience of challenging business performance and driving improvement. initiatives through multiple stakeholders.
Control & governance principles.
High level of drive & determination.
Ability to identify customer needs and build solution.
Category & brand management.
Energetic and persuasive in the face of resistance.
Collaborative and able to build strong relationships across diverse stakeholder groups.
Good communication (written, verbal and presentation.
High level of integrity.
Ability to work with and challenge senior management.
Analytical approach to problem solving and opportunity identification.Why TarmacAt Tarmac, 'who you are' matters. We want to get to know you. If you share our values and are proud of a job well done, collaborative in working well with others and ambitious to make things better, then have a read of what we have on offer.
We're working hard to create a dynamic and inclusive environment and it's important that our people come from a variety of different backgrounds.
We offer an extensive range of career development opportunities and industry-leading rewards. We're looking for people who share this passion, enthusiasm and collaborative approach to join our team of over 7,000 employees across the UK. As part of a global business in CRH, the career opportunities are limitless.
You will be entitled to a highly competitive basic salary and a great range of benefits including: Bonus scheme Enhanced holiday entitlement Contributory pension scheme Access to the Tarmac rewards website with discounts on retailers, holidays, etc. Access to our Employee Assistance helpline for free and confidential advice. Training and development opportunities
As the Marketing Manager you will be responsible for individual product lines. You will develop and deliver innovative national marketing campaigns including digital media and initiatives to drive cross-product target sector/segment growth in conjunction with BU led product marketing activity. Driving innovation and alignment to the annual marketing plan and delivering in a cost effective and efficient manner. You will help educate commercial teams to the opportunities presented by digital activities such as display, SEO, paid, targeted social.
Main ResponsibilitiesYou will manage supplier agreements with creative/media agencies and develop relationships with key media & creative agencies and develop and enforce the Corporate Brand strategy and framework for use in Corporate & BU product marketing activities.
In this role you will be responsible for a number of tasks including:
Contributing to the Strategic Marketing Plan (1-3-year horizon) and share with the BU Exec.
Devising, delivering and implementing strategies within the areas of designated responsibility, i.e., Product lines, media campaigns, sector & segment marketing, Customer Databases.
Supporting the delivery of corporate marketing synergies.
Ensuring costs are tightly controlled within budget requirements.
Delivering on appropriate KPI's to measure the effectiveness and return on investment of marketing activity.
Utilising comprehensive marketing databases such as Barber ABI and linked in to segment potential customer data for use in direct marketing campaigns to key customer segments/influencers (post, email and social)
Writing SEO optimised content to drive Tarmac web presence in line with Corporate Brand.
Ensuring a high-quality Graphic Design service is provided to BU's and Bid Submissions.
Contributing to the development of the cross-product/function Customer Value Proposition.
Designing, deliver and implement cross-product Marketing strategies.
Driving a standard Corporate Brand approach across the BU's and ensure governance principles are adhered to.
Event management and delivery - on and offline, trade and bespoke.The Ideal CandidateExperience in developing strategic marketing initiatives to drive cross product/sector/segment solutions
Demonstrable track record of results in B2B strategic marketing.
Experienced and competent in content creation.
Project Management experience.
Experience of challenging business performance and driving improvement. initiatives through multiple stakeholders.
Control & governance principles.
High level of drive & determination.
Ability to identify customer needs and build solution.
Category & brand management.
Energetic and persuasive in the face of resistance.
Collaborative and able to build strong relationships across diverse stakeholder groups.
Good communication (written, verbal and presentation.
High level of integrity.
Ability to work with and challenge senior management.
Analytical approach to problem solving and opportunity identification.Why TarmacAt Tarmac, 'who you are' matters. We want to get to know you. If you share our values and are proud of a job well done, collaborative in working well with others and ambitious to make things better, then have a read of what we have on offer.
We're working hard to create a dynamic and inclusive environment and it's important that our people come from a variety of different backgrounds.
We offer an extensive range of career development opportunities and industry-leading rewards. We're looking for people who share this passion, enthusiasm and collaborative approach to join our team of over 7,000 employees across the UK. As part of a global business in CRH, the career opportunities are limitless.
You will be entitled to a highly competitive basic salary and a great range of benefits including: Bonus scheme Enhanced holiday entitlement Contributory pension scheme Access to the Tarmac rewards website with discounts on retailers, holidays, etc. Access to our Employee Assistance helpline for free and confidential advice. Training and development opportunities