e-Retail Associate Manager

22 Jun 2021
09 Jul 2021
Contract Type
Full Time
The Opportunity:

Sitting in the Local Marketing team, the Associate Manager eRetail will be based in the Slough office and report into the UK Digital Manager.

The Associate Manager eRetail drives the growth of Mattel's online business through our UK Retail Partners by formulating and executing plans in the eRetail space to support both Brand and Retailer promotional strategies. This role defines our UK eRetail strategy and aligns to Digital & Commercial strategy to become more data driven. The Associate Manager eRetail is responsible for account management of Tier 1 UK Retail Partners and supporting new online business development.

What Your Impact Will Be:

* Line Management of 1 direct report. Overall responsibility of an eRetail team of 2.5 FTE, eRetail agency partners and Vendor Heads.

* Define the UK eRetail Strategy to drive Online Sales Growth and champion its execution.

* Collaborate with our Retail Partners, Sales and Brand to create Joint Digital Account plans that maximize Retailer digital capabilities and drive Mattel eRetail strategy.

* Maximize Mattel's Share of Voice online with Retail Partners through Retailer promotional campaigns and Mattel brand specific activations.

* Develop and drive eRetail growth initiatives including eRetail data strategy & personalization.

* Work in collaboration with the Digital Media team to plan, forecast and optimize Conversion marketing campaigns activated via Retail Partners, to achieve Conversion KPIs.

* Determine the eRetail test and learn plan with UK Retail Partners, sharing measurable results at local and regional levels.

* Collaborate with the New Business Development Manager in the Onboarding of new online retailers

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