PPC Manager - 12 Months Fixed Term Contract - Up to GBP40,000

My client a leading company based in Manchester are searching for a PPC Manager to join the team on a 12 months Fixed Term contract. You will be responsible for the performance of the PPC, YouTube Advertising and App Search Channel across International markets.

Looking for a candidate who has a strong passion for digital marketing with excellent numerical and analytical skills. You will be a strong leader and be successful in managing a team. You will have experience working in a fast-paced environment. You will be able to work towards tight deadlines and be comfortable in an evolving workplace.

Key Skills and Experience Required:

• Proven working experience in digital marketing.
• Have a strong grasp of current marketing tools and strategies.
• Demonstrable experience leading and managing PPC campaigns.
• Working knowledge of automated bidding platforms.
• Strong analytical skills and data-driven thinking.
• Up to date knowledge of the latest trends and best practices in online marketing and measurement.
• Proven track record in driving successful PPC campaigns.
• Educated to Degree standard as a minimum requirement.
• Strong working knowledge of Google Adwords & Bing.
• Experience of Google Shopping and TrueView campaigns.
• Good working knowledge of Google Analytics.

Key Responsibilities:

• Planning digital marketing campaigns, across, PPC, YouTube Advertising & App Search Ads.
• Developing & implementing the strategy to drive new customer acquisition.
• Managing & growing the PPC & Shopping campaigns to targeted ROI, CPA & new customers.
• YouTube Video Advertising campaign strategy, management and set-up.
• App search & ASO Management.
• Managing the in-house PPC team.
• Forecasting and budget management.
• Management of campaign budgets for marketing acquisition and to determine ROI.
• Attending weekly & monthly trading meetings.
• Reporting to key stakeholders on channel performance.
• Measuring, reporting performance of the above channels, and assess against KPI's (such as ROI and CPA).
• Keeping up to date with Competitive analysis using various tools.
• Managing the relationships with external 3rd party agencies & suppliers.
• Managing External feed management agency.
• Managing new supplier pitch process.
• Working with key areas of the business to drive channel objectives.
• Working closely with the other channels to align go-to-market strategies.

If this sounds something of interest, please apply with your up to date CV for Immediate Consideration.