Senior Marketing Specialist - Lead Generation

Senior Marketing Specialist - Lead Generation GBP30,000 - GBP34,000 plus bonus

A subsidiary of the world's leading technology media, research, and Event Company who provide global market intelligence and events for technology markets is looking to recruit a Senior Marketing Specialist supporting the BDM director and the sales team to generate leads through marketing campaigns

Key Responsibilities:

Design, run and report on lead generation around Vertical Enablement for Vendor clients
Design, run, report on lead generation around Emerging Vendor and Start up / Scale up initiatives
Work closely with Marketing Team, Sales, Verticals and Practice Analyst Leads - create, execute and report marketing campaigns aligned with business goals and research agenda
Deliver MQL and SQL into the business, increase database size, develop pipeline, track business/ROI
Planning and execution of Digital Marketing campaigns to drive lead generation as well as brand awareness
Manage and support content creation (webcasts, podcasts, infographics, blogs and eBooks)
Promote engagement in absence of being able to do F2F Business Development events
Manage and optimise SEO for new landing pages; and Social Media Advertising for LinkedIn
Explore ABM possibilities
Social media management
Working alongside the in-house graphic/web designer/videographer to create compelling digital campaigns
Internal communication (asset newsletter, sales meetings etc)
External communications - newslettersDesirable additions to the role:

Knowledge of ABM practices
Marketo or automation knowledge or experience
To build Customer Success Stories - to be used as use cases
To develop role by staying abreast of new marketing practices through attending marketing expos/training etcKey Skills Required:

Preferably 3+ years of experience with B2B Marketing
Proven track record of generating leads through digital channels
Experience of working with senior stakeholders, industry experts, sales team
Innovative and result oriented
Strong communication and collaboration skills
Campaign management and demand generationInterested? If so, apply today as we are short-listing candidates now!

For further information, please call Monique Cruden on (phone number removed) or email at (url removed)

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK