Customer Retention Marketing Manager - SMB

Recruiter
Confidential
Location
London
Salary
200.00 - 215.00 GBP Daily
Posted
17 Jun 2021
Closes
15 Jul 2021
Contract Type
Contract
Hours
Full Time
My client, a Financial Software company, is looking for a Marketing Manager for Customer Retention to join their team on a 6 month contract based in London.

It is an exciting new role as a Customer Marketing Manager to join their growing UK Retention team. You will be data driven, developing deep customer insights into Partners in order to identify the biggest opportunities to grow usage and cross sell, deepen engagement, and ultimately drive retention.

Responsibilities:

Gain customer insights into our Small Business customers in order to recommend customer marketing plans to grow usage, cross sell and deepen engagement and ultimately drive retention across the full customer journey
Understand customer pain points and drivers of churn and recommend activities to address the pain points and ultimately stop customers from leaving us.
Partner with a broad cross-functional team including sales, product, CS to execute activities that deliver on those goals.
Measure the impact of all marketing activities on engagement, retention, lifetime value and ROI
Continually test and learn new ways of driving efficiency and effectiveness of marketing.Skills and experience:

Prior experience in Customer or Retention Marketing with a track-record of demonstrable business results through testing and deploying effective lifecycle marketing campaigns
Passion for delighting customers and using customer insights to improve end-to-end experiences
Data savvy, with good understanding of customer segmentation and reporting on business performance of campaigns
Experience executing high-impact multi-channel marketing campaigns across digital and offline channels (web, mobile, email, in-product, inbound/outbound calls etc.)
Good understanding of email automation tools
Effectively influences across teams to mobilise cross-team initiatives
Bias for action and experience with rapid testing and optimisation
Strong analytical skills & business judgement
Exceptional communication skills: verbal, written, visual/presentation
High energy & positive mindset attitude within a change environment
Self-motivated, tenacious and balanced individual who brings 'can do' motivation to work every day.If you feel you fit the above criteria, please apply today.

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK