Copywriter and Digital Content Creator

Recruitment | Training | Business Advice & Consultancy

Vacancy profile

Job Title: Copywriter and Digital Content Creator

Location: Daventry

Salary: GBP22,000 - GBP25,000

Type: Full-time, permanent

The Role

Our client designs and manufactures mounting solutions for professional AV equipment and are looking for a Copywriter and Digital Content Creator to join their head office in Daventry. They work closely with well-known technology brands and are recognised worldwide as a key provider of innovative mounting solutions to the professional AV and Systems Integrations industry.

Working as part of the in-house marketing team, you will create written content for use in digital marketing activities in a variety of formats, including product marketing materials, website content, email campaigns, social media posts, news articles and press releases. You will create and publish content as required, monitor and report on engagement and assist the rest of the team in group projects.

Key responsibilities:

• Writing copy for press releases and news announcements

• Writing product descriptions and specifications

• Updating website content

• Creating HTML email campaigns

• Managing company mailing lists and contact data

• Creating and posting social media content across multiple platforms

• Implementing good SEO/meta data practices

• Monitoring and reporting on engagement such as website traffic, email or ad clicks etc.

• Distributing PR to media outlets and tracking published content

• Creating a range of marketing content such as adverts, presentations, web/social media banners etc.

• Assisting in the preparation of company events and exhibitions

• Providing support to the sales team and customers by supplying content when requested

• Administrative tasks as required

The Candidate

• Using PC and Windows OS

• The ability to produce creative, engaging written content with excellent written English skills

• A meticulous attention to detail, able to identify and correct errors before submission of work

• Using Mailchimp for campaign creation, reporting and mailing list management

• Implementing and using SEO and meta data best practices

• Using website content management systems

• Confident posting and implementing cross platform social media strategy (Twitter, LinkedIN etc.)

• Ability to work with a pro-active approach to independently identify and complete tasks

• Excellent communication skills and the ability to work well as part of a team

• Some heavy lifting may be required