PPC Specialist - Display Advertising

Company Description

Reassured Ltd is the largest non-advised life insurance intermediary in the UK with established locations in Basingstoke, Portsmouth, Southampton, Manchester, Bristol, Brighton, Bournemouth and Chester. We are an ever-growing company seeing a headcount growth of over 1000 employees and successfully launched 4 new sites in 2020. Growth continues to be our theme in 2021, with new Advised business offerings, a growing sales team and support team across the entire business with further ambitions to open new locations across the UK. We arrange over 15,000 new customer life insurance policies per month with leading sales conversions and customer satisfaction metrics. The business is outbound, B2C sales from internet generated customer enquiries.

We are the 2019 BESMA Sales employer of the year, 2019 BESMA Sales team over 50 people of the year & Inspire 19 employer of the year. In 2018, Reassured was awarded the Princess Royal Training Award for outstanding achievements in on boarding and developing our employees. We have also just been voted number 12 on Sunday Times' best Companies to work for in Mid Size Business category.

Job Description

The marketing department at Reassured is anything but ordinary. Not only do we provide the marketing to grow our own life insurance business, we also operate as a digital agency working with some of the UK's largest insurance brands.

You'll be joining a rapidly growing team of technical & creative people with an annual marketing budget of GBP35 million.

We are looking for an experienced Display PPC Specialist (we'll happily consider talented people with a strong paid search background) to aid the generation of over 600,000 customer enquiries each year. The role includes contributing to the overall Google Display strategy with a focus on Google Discovery and the Google Display Network. There is an annual Display budget of over GBP3 million.

Qualifications

Responsibilities

Own and develop the Display advertising strategy for yor product area

Plan and activate Google Display advertising campaigns.

Deliver lead volume growth, whilst balancing Cost Per Lead and Revenue Per Lead KPIs.

Efficiently manage the GBP3 million Display advertising budget.

Develop creative and landing page optimisation test plans to improve Native campaign website conversions.

Manage Display campaigns on a daily basis across Google Discovery and GDN. This will include constant optimisation and expansion in order to drive profitable growth.

Monitor, analyse and report results against key website metrics and KPIs to provide the business with insights, recommendations and strategies for continued improvement.

Skills, Experience and Competencies

Essential

• Passionate about all things digital.
• At least 6 months' experience in a similar role, with a proven track record of delivering successful Display campaigns (in-house or agency). We will happily consider candidates with a strong background in PPC search marketing.
• Experience of landing page testing.
• Experienced in Google Analytics.
• Very strong analytical and problem solving skills.
• Excellent reporting skills with a proactive approach.
• Ability to work to tight deadlines and deliver results.
• Outstanding organisational skills, attention to detail and the ability to prioritise.
• Excellent written and verbal communication skills.

Desirable

• Experience in all Display advertising
• Certificated in both Google AdWords, Google Display and Analytics

Competencies

• Basic Excel skills for data analysis.
• Reporting skills with a proactive approach.
• Excellent interpersonal, verbal and written communication skills.
• Excellent time management skills and the ability to meet deadlines.
• Excellent attention to detail.
• Ability to work to tight deadlines and deliver results.