Digital Marketing Specialist

As one of the fastest-growing and award-winning skincare brand, we are currently looking for 2 candidates to join the Digital Marketing Team in their offices in Edinburgh. The ideal candidate(s) will be creative, data-savvy and methodological to support all digital marketing activities at this very exciting stage of our brand's development and the rapid growth of the business.

• Designing and executing a strong digital marketing strategy resulting in increased customer database and sales.
• Build and implement data-driven one-off and automated email campaigns using insights, segmentation and analytics to achieve revenue goals.
• Implement and drive organic and paid lead-generation campaigns across multiple channels.
• Assist in implementing SEO best practices in all avenues

Main Responsibilities:

• Assist in creating and running targeted weekly emailing campaigns.
• Use data and analytics to deepen our understanding of our customer's needs and wants.
• Implementing successful re-marketing/retargeting campaigns.
• Monitoring and reporting on emailing performance through pre-defined KPI's and achieve maximum ROI.

• Execute A/B tests and optimise campaigns.
• Make and implement recommendations in order to achieve maximum ROI.
• Writing copies and providing marketing and visual direction for landing page design.
• Growing the customer and newsletter databases.
• Managing any outsourced agencies the Company uses for marketing when necessary.
• Managing a network of affiliate marketing agencies, grow the network/partnership and secure placements

Specifications:

• Educated to Degree level (preferred) - ideally in Marketing, Digital Marketing, Communications, or a similar discipline.
• Minimum 1 year' experience in a digital marketing department.
• Strong Photoshop skills and keen eye for detail.

• Understanding of customer journeys and retention, acquisition and engagement
• Working knowledge of Google Analytics, SEO best practices and emailing tools such as Mailchimp or similar.
• Experience and proven results in creating engaging email marketing campaigns
• Excellent communication and content writing skills.
• Strong knowledge of GDPR and Marketing compliance implications.
• Technical experience with HTML/CSS

Desirable but not essential:

• Fluent in speaking and writing in any of the following languages:
• Italian, Romanian, German, Polish, Swedish, Finish, Danish, Dutch, Norwegian, Portuguese, Russian, Chinese, Lithuanian.

Personal Attributes/Competencies:

• Positive, enthusiastic, can do attitude
• Ability to work autonomously and to deadline
• Must be able to work under pressure and successfully manage a very diverse and demanding workload
• Friendly and approachable.
• Reliable and consistent.
• Responsible and trustworthy.

Expected start date: 10/05/2021
Related keywords: marketing, digital marketing, social media, apprenticeship, marketing assistant

Job Types: Full-time, Permanent

Salary: GBP19,000.00-GBP27,000.00 per year

Additional pay:

• Bonus scheme
• Performance bonus

Benefits:

• Employee discount
• Macbook Pro

Schedule:

• Monday to Friday

Education:

• Bachelor's (preferred)

Experience:

• Affiliate marketing: 1 year (preferred)
• Email marketing: 1 year (preferred)
• SEO: 1 year (preferred)

COVID-19 precaution(s):

• Remote interview process
• Personal protective equipment provided or required
• Plastic shield at work stations
• Social distancing guidelines in place
• Virtual meetings
• Sanitisation, disinfection or cleaning procedures in place