RESEARCH ANALYST, TV AND ONLINE VIDEO
- Recruiter
- Confidential
- Location
- London
- Salary
- Competitive
- Posted
- 13 Jun 2021
- Closes
- 14 Jun 2021
- Sectors
- Accountancy
- Contract Type
- Permanent
- Hours
- Full Time
Company Description
At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.
Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.
We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.
Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential.
Join us and reach yours!
Job Description
*
Role Purpose
To provide unique, distinct and valuable research about TV & Online Video markets, contributing to the success of Omdia's TV and Online Video Intelligence Service and consulting propositions via research quality and timeliness, marketing, sales, thought leadership and customer satisfaction. By producing first-rate research, and fully exploiting this in collaboration with sales, events and media teams, contribute to the Informa Tech Entertainment Pillar's success by delivering timely, high-quality, accurate and insightful analysis.
The Research Analyst is responsible for:
* Data, highly credible and consistent base data, market shares and forecasts;
* Written reports, detailed and insightful analysis to provide customers with clear market guidance on outlook, trends, landscape, regulatory and tech impact; connects the dots with other data sets and analysts
* Thought leadership, regular and recognised market insight on changes, risks and opportunity
* Presentations, public speaking at industry or client events
* Consulting, leading small customer projects and contributing to large ones
*
Key responsibilities
The Research Analyst is expected to assume the following key responsibilities plus any other reasonable duties as required:
* Thought leadership - Produce written insights and press material that provides a solution perspective; be opinionated and look for opportunities to comment on industry news; highly recognized within coverage areas
* Primary research - Lead interviews with key industry contacts; attend shows; F2F visits to support relationship development with leading industry figures; using interviews to offer opinion and insight on market developments
* Secondary research - Using a range of secondary sources to support primary research including - the internet, trade journals, in-house research, trade associations, public reports, financial releases, company press releases
* Forecasting - Using primary and secondary research to generate market projections; using credible sources to support forecasts; logging all assumptions and working in a clear way; creating the story around market development/opportunities/risks; develop forecast scenarios
* Writing - Provide qualitative analysis to support and justify data with a focus on change and development; use a text plan and outline structure to support concise output; discuss the impact of technology and key market trends; include guidance and opinion on risks and opportunities
* Sales support - Carry out demonstrations of our products and services to clients and prospective clients. Partner with the sales team to generate new leads, progress existing leads, and support renewals; use scoping to continually evolve the research offering.
* Inquiries and consulting support - Support client inquiries, provide deeper insights into forecasts, reports, and other produced research. Work with consulting resources and senior team members on consulting projects, perform primary/secondary research to build proposed deliverables.
* Event and media support - Partner with the events and media teams to further Informa Tech's position in the space, to build a platform for showcasing our research, and to develop new research propositions based on intelligence gathered at events
*
Key stakeholders (Interacts with)
* Customers - clearly communicating research USPs and market specific opinion
* Sales team - partners with AMs to manage client relationships, provide product demonstrations, support renewals and generate new business (both syndicated and custom)
* Marketing team - support content generation and initiatives to raise the profile of individual, research, Omdia and Informa Tech
* Product management team - share and discuss feedback to ensure all research content decisions are customer centric
* Leadership team - proactively communicate new ideas and feedback around process, operations, research etc. to support continual improvement
* Wider Informa Tech team - build a network of colleagues to collaborate with
Qualifications
Knowledge of TV & Online Video strategies and markets
Fluency in more than one language would be a great advantage
Developed primary research interview and data gathering skills
Multitasking - ability to prioritise competing tasks effectively
Ability to find and piece together data from multiple sources and to connect the dots; able to create the "story"
Use assumptions and logical thinking to create estimates, scenarios and forecasts
Planning and executing deliverables to capture key research highlights
Excel database and pivot table experience. Solid grasp of Excel for data building and data manipulation required.
Prior experience in using a variety of media for outreach and developing relationships
Confident in hosting and/or leading customer briefings and calls about specific topics and markets
Experience working collaboratively towards a common goal; knows who and where to seek support
Ability to find innovative solutions to challenging problems
Creating insightful and opinionated reports in a structured and concise way
Prioritising time for competing tasks
Additional Information
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can
succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law
At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.
Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.
We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.
Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential.
Join us and reach yours!
Job Description
*
Role Purpose
To provide unique, distinct and valuable research about TV & Online Video markets, contributing to the success of Omdia's TV and Online Video Intelligence Service and consulting propositions via research quality and timeliness, marketing, sales, thought leadership and customer satisfaction. By producing first-rate research, and fully exploiting this in collaboration with sales, events and media teams, contribute to the Informa Tech Entertainment Pillar's success by delivering timely, high-quality, accurate and insightful analysis.
The Research Analyst is responsible for:
* Data, highly credible and consistent base data, market shares and forecasts;
* Written reports, detailed and insightful analysis to provide customers with clear market guidance on outlook, trends, landscape, regulatory and tech impact; connects the dots with other data sets and analysts
* Thought leadership, regular and recognised market insight on changes, risks and opportunity
* Presentations, public speaking at industry or client events
* Consulting, leading small customer projects and contributing to large ones
*
Key responsibilities
The Research Analyst is expected to assume the following key responsibilities plus any other reasonable duties as required:
* Thought leadership - Produce written insights and press material that provides a solution perspective; be opinionated and look for opportunities to comment on industry news; highly recognized within coverage areas
* Primary research - Lead interviews with key industry contacts; attend shows; F2F visits to support relationship development with leading industry figures; using interviews to offer opinion and insight on market developments
* Secondary research - Using a range of secondary sources to support primary research including - the internet, trade journals, in-house research, trade associations, public reports, financial releases, company press releases
* Forecasting - Using primary and secondary research to generate market projections; using credible sources to support forecasts; logging all assumptions and working in a clear way; creating the story around market development/opportunities/risks; develop forecast scenarios
* Writing - Provide qualitative analysis to support and justify data with a focus on change and development; use a text plan and outline structure to support concise output; discuss the impact of technology and key market trends; include guidance and opinion on risks and opportunities
* Sales support - Carry out demonstrations of our products and services to clients and prospective clients. Partner with the sales team to generate new leads, progress existing leads, and support renewals; use scoping to continually evolve the research offering.
* Inquiries and consulting support - Support client inquiries, provide deeper insights into forecasts, reports, and other produced research. Work with consulting resources and senior team members on consulting projects, perform primary/secondary research to build proposed deliverables.
* Event and media support - Partner with the events and media teams to further Informa Tech's position in the space, to build a platform for showcasing our research, and to develop new research propositions based on intelligence gathered at events
*
Key stakeholders (Interacts with)
* Customers - clearly communicating research USPs and market specific opinion
* Sales team - partners with AMs to manage client relationships, provide product demonstrations, support renewals and generate new business (both syndicated and custom)
* Marketing team - support content generation and initiatives to raise the profile of individual, research, Omdia and Informa Tech
* Product management team - share and discuss feedback to ensure all research content decisions are customer centric
* Leadership team - proactively communicate new ideas and feedback around process, operations, research etc. to support continual improvement
* Wider Informa Tech team - build a network of colleagues to collaborate with
Qualifications
Knowledge of TV & Online Video strategies and markets
Fluency in more than one language would be a great advantage
Developed primary research interview and data gathering skills
Multitasking - ability to prioritise competing tasks effectively
Ability to find and piece together data from multiple sources and to connect the dots; able to create the "story"
Use assumptions and logical thinking to create estimates, scenarios and forecasts
Planning and executing deliverables to capture key research highlights
Excel database and pivot table experience. Solid grasp of Excel for data building and data manipulation required.
Prior experience in using a variety of media for outreach and developing relationships
Confident in hosting and/or leading customer briefings and calls about specific topics and markets
Experience working collaboratively towards a common goal; knows who and where to seek support
Ability to find innovative solutions to challenging problems
Creating insightful and opinionated reports in a structured and concise way
Prioritising time for competing tasks
Additional Information
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can
succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law