Search Marketing Manager

Search Specialist - Permanent - GBP40000 - GBP47000 dependent on experience - near Epsom, Surrey (commute easiest by car). 12 month fixed term contract

Key Skills - Paid Search, SEO, Stakeholder engagement and Stakeholder management, People management, managing a Portfolio of brands, ability to take Ownership.

Performance Channels/Performance Communications/Digital Communications/Performance Marketing

The role:

Our client, a global automotive company based near Epsom, Surrey is looking for Search Specialist to join the Marketing Communications Team.

Within this exciting opportunity you will:

*Act as a Search specialist for and stay up to date and informed on changes to the search landscape and opportunities
*Understand and stay up to date with consumer behaviour that may impact on Search behaviour in the key areas of the client's operations and purchase journeys
*Take ownership for the delivery and day to day management of implementing the Search Strategy, leading the Search Steering Group.
oPaid Search - management of all agency activity on Paid Search, briefing, reporting and alignment with internal stakeholders
oSEO - Working with client's website teams to support on SEO reporting and alignment between SEO and PPC, attending key SEO meetings to ensure two channels are operating in a complimentary way
*Act as primary contact for all search related questions and requests across the client working with stakeholders from across the business and organisations
*Make recommendations to Brand Consideration Manager and Search Steering Group for adjustments to plans and prioritisation
*Act as key contact to ensure information and insight from consumer search behaviour is reported on and shared at an appropriate level for each stakeholder
*Agree and oversee progress of 1st party data integration roadmap into Paid Search and reporting of outcomes
*Work with client's Agency to define and deliver quarterly and annual review process for Search activity including progress towards objectives and reconciliation of time and media spend activity
*Take ownership of the client's 'Search Playbook' refining and rolling out to key stakeholders, and implementing regular reviews and updates where appropriate
*Act as lead contact for development of usage of 1st party data within search
*Co-ordinate any internal training requirements identified for the client
*Budget management: Support with management of a multi-million pound Search budget ensuring maximum value is derived, completing financial reconciliations and transfers, making recommendations for any redistribution or re-prioritisations and supporting budget planning for FY22.

Qualifications and experience you'll need:
Essential
*Paid Search & SEO - 5 years + (or equivalent), of which 3+ years (or equivalent) is hands on experience managing significant Paid Search activity
*Consumer focussed
*Google Ads accreditation and other platform certification

Desirable
*Experience managing an agency to achieve results

Skills & Behaviours you'll have:
Essential
*The role will be approximately 50% Management of agency activity on Search and developing action plans based on your Search Expertise. But 50% will be working with internal stakeholders and aligning on priorities and activity. Therefore excellent stakeholder and project management skills working successfully at all levels, will be essential to achieve success
*Excellent presentation and influencing skills
*Able to simplify & communicate complex or unfamiliar concepts in a clear way
*Consensus building and management of competing objectives

Desirable
*Understanding of E-commerce and the role of search via Search Engines or marketplaces

Interested? Please forward a copy of your latest CV with an indication of availability, your salary expectations and outlining your relevant Paid Search and SEO experience as well as your previous Stakeholder engagement experience.

TLP Consultancy Ltd is acting as an Employment Agency in relation to this vacancy.