Digital Marketing Assistant

20000.00 - 25000.00 GBP Annual
11 Jun 2021
09 Jul 2021
Contract Type
Full Time
Digital Marketing Assistant
Melsonby - North Yorkshire, or Hemel, Herts
GBP20000 - GBP25000, plus Pension, Holiday, Life Assurance
Skills: Social Media, PR, Marketing, SEO, Websites, Communication, and Administration
At SWARCO we work across the Intelligent Transport Systems markets and have divisions including SWARCO eVolt, which provide Electric Vehicle Infrastructure, SWARCO Traffic, which provide Digital Signage solutions, and APT Skidata, who provide Car and People Access Control Systems. We improve quality of life by making the travel experience safer, quicker, more convenient and environmentally sound.
We are looking for a Digital Marketing Assistant to join our small but busy in-house Marketing team. Your main responsibilities will be to create compelling and engaging content for our brands for use through our core distribution channels including social media, our website and for email marketing, working across all Swarco's UK businesses. To schedule, post and prepare posts for our social media channels and to engage and respond to interaction across our social media channels in line with our social media strategy.
Main duties include:
* Create visual and written content for:
* Product Solutions
* Sector Solutions
* Products
* Campaigns
* Social Media Posts
* PR Articles
* Case Studies
* Repurposing popular content across multiple platforms
* Posting content onto our website and maintaining our website landing pages
* Support the SEO strategy and the business in implementing this through strategic content through the integration of keywords and backlinks
* Plan, schedule and post social media content for the three UK businesses
* Ensure that content is authorized, including by the topic client, before posting
* Engage with our audiences and utilize tools that allow us to do this in line with our brand identity and voice
* Label posts for reporting and to ensure we have a good mix of content in line with our strategy
* Liaise with other marketing colleagues to ensure the best reach for the overall brand
* Assist the Marketing Manager with the creation of paid social media ads.
* Ensure each social media post supports our overall marketing strategy goals
* Support the marketing team with the promotion of our gated content, lead generation content and email sign up funnels
* Keep up to date with latest digital trends
* Assist with analysis of campaign performance including ranking and website insights by monitoring and tracking data frequently
* Join in in group discussions and idea sharing - not afraid to voice your opinion and ideas. Help to identify new digital marketing and channels opportunities as they arise
Skills and Experience Required:
* Excellent writing skills / written communication skills
* Creative thinker
* Ability to effectively communicate internally and externally
* A good eye for detail and a creative flair
* A good working knowledge of Microsoft O365 packages
* Experience and a knowledge of professional graphic packages including Adobe InDesign, Adobe Photoshop, Adobe Illustrator
* A basic understanding of SEO and the impact on content creation on this area
* Experience / knowledge of Social Media Scheduling and Social Media use for business
Swarco is committed to a comprehensive policy of equal opportunities in employment in which individuals are selected and treated on the basis of their relevant merits and abilities without regard to race, religion or belief, sex, age, national origin, disability or sexual orientation and are given equal opportunities within the company. The aim of this policy is to ensure that no job applicant or employee receives less favourable treatment on grounds not relevant to good employment practice