Digital Marketing Manager

Recruiter
Royal British Legion Industries
Location
Maidstone
Salary
Competitive
Posted
09 Jun 2021
Closes
24 Jun 2021
Contract Type
Permanent
Hours
Full Time
This exciting hands-on role is based within the dynamic fundraising team in Aylesford, Kent and will make a significant contribution to the RBLI’s annual income. You will work with both the community fundraising team and the marketing team to develop and lead on the implementation of creative digital campaigns across the website, social media and e-communications.

 

We’re looking for a strong team player with a creative approach to communicating with and engaging audiences online. The ideal candidate will be dedicated towards delivering great digital fundraising activity as well as bringing new ideas, experience and excellent communications skills to support in developing our digital fundraising strategy across the organisation.

 

You will have proven experience in managing digital paid media fundraising activities including the implementation, analysis and management of campaigns.

 

Ideally you will have a minimum of three years’ experience in a similar role in the charity, public or private sector.

 

Main purpose of job:

The Digital Marketing Manager is a hands-on role and will join our busy Marketing & Fundraising Team with a focus on ensuring our digital content and online engagement tools are; maximising our reach, in line with current best practices and aligned to our brand and communications strategy.

 

Skills & Experience Required:

Essential:

At least three years’ experience in creating and running digital campaigns with a financial target
Delivering results and meeting customer expectations – working in a systematic, methodical and orderly way
Excellent oral and written communication skills with a thorough, accurate and excellent attention to detail
Following instructions and adhering to policies and procedures
Outstanding planning and organising – managing time effectively, meeting deadlines and prioritising workload
Working with people – working well as part of a team and supporting others
Writing and reporting – writing clearly and succinctly, in a well-structured and logical way
Takes initiative, acts with confidence and works under own direction
Keeps abreast of digital trends and tools

 

Conditions:

To hold a full UK driving licence and be prepared to travel throughout the Kent area
Willing and able to work weekends and evenings if required

 

Desirable:

Strong interpersonal skills, relating well to people at all levels
Creative flair, with the ability to spot a good story or opportunity
Digital qualification is preferably or Marketing qualification

 

Benefits:

25 days annual leave + bank holidays, a Group Flexible Retirement Plan and Life Assurance.