Trade Marketing Manager

Recruiter
Confidential
Location
Staffordshire
Salary
45000.00 - 50000.00 GBP Annual
Posted
02 Jun 2021
Closes
24 Jun 2021
Contract Type
Permanent
Hours
Full Time
Trade Marketing Manager
Autosmart are on an exciting journey with a business model that continues to drive our success. We manufacture and deliver a diverse range of vehicle cleaning products, we're the trade leader in UK and Ireland and we're in the most significant period of business growth in our history with sales expected to grow by 50% in the next 5 years.
We have a rare opportunity for a trade marketing manager to join our senior management team and lead the delivery of the marketing and communication plan for UK and Ireland; helping to inspire and motivate our franchisee partners to deliver exceptional results for Autosmart and their own businesses. If you're looking for a fast paced, customer centric trade marketing role with an exciting mix of hands on marketing work and leading your team to deliver exceptional results then we'd like to hear from you.
"The foundation of our growth is the hard work, ambition and vision of our network of franchisees and leading the marketing team means you work hand in hand with them every day to support them in continually pushing their businesses forward. We're a global business with a flat structure and a fast pace - I love how by rolling my sleeves up and getting on with day to day tasks such as writing comms, supporting product launches and delivering marketing assets I can see directly how my work affects the big picture and impacts on the individual growth of our franchise owners. Upcoming projects include trialling and launching a top secret new product and delivering our first face to face regional sales meetings for our franchisees since March 2020. There's huge variety and a great mix of time in the office with the team and out in the field with franchisees and their customers." Sarah Moore, Sales and Marketing team UK and Ireland
As Trade Marketing Manager you will:
* Build strong relationships with stakeholders and our franchise partners to develop an annual marketing plan for UK and Ireland.
* Manage the implementation and track progress of the plan.
* Be operationally 'hands on' with day to day marketing activity; leading marketing projects, writing project briefs, copywriting for product launches and training material, providing technical expertise and knowledge and carrying out a wide range of marketing tasks in support of projects.
* Establish strong market research channels; end customer, franchise partner and internal stakeholders.
* Run franchisee product, competitor and IT workshops to improve our business.
* Identify, analyse and report market trends to further develop the marketing plan.
* Manage Autosmart's brand standard ensuring consistency across all channels
* Lead and develop the team to deliver exceptional performance.
What you will bring:
* At least 3-5 years proven work experience in a trade marketing environment.
* Experience of all aspects of marketing mix including digital marketing, communications and product related activities.
* Experience working with sales teams, distribution/franchise partners and end users
* Excellent communication, commercial and project management skills
* A formal marketing qualification and ideally a relevant degree or equivalent qualification.
* Full UK valid driving licence
* A passion for all things automotive will be advantageous however is not essential.
What we can offer you:
* Salary GBP45,000 to GBP50,000 depending on experience.
* A varied and interesting role with a financially stable market leader.
* Great working environment; lots of autonomy and responsibility from day one with an informal, collaborative and innovative culture.
* You will be based at our offices in Norton Canes with regular project based travel within UK and Ireland.
* 25 days holiday plus bank holidays.
* Generous contributory pension scheme.
* Non-contributory private health care and critical illness cover
* Life insurance at three times salary.
* Employee assistance programme.
* Staff purchase scheme - take home products for FREE.
Apply today
If you're excited to find out more about this opportunity to work for a UK and Ireland trade leader then click apply NOW and upload your CV