Brand Marketing Manager
- Recruiter
- Confidential
- Location
- Bristol
- Salary
- 40000.00 - 45000.00 GBP Annual
- Posted
- 22 Mar 2021
- Closes
- 19 Apr 2021
- Sectors
- Marketing, PR & Advertising
- Contract Type
- Permanent
- Hours
- Full Time
Brand Marketing Manager- Digital Summits
Salary: GBP40-45k
Location: Central Bristol
An exciting opportunity has arisen for an ambitious, passionate, and driven senior marketing professional to join out award winning digital events business in the heart of Bristol. We specialise in project intelligence and global events and we are dedicated to helping senior business executives meet the challenges posed by a fast-moving, digitally disruptive business environments.
Through our immersive, bespoke digital platform, executives and technology solution providers come together to discuss relevant topics and share challenges and ideas relevant to their industry sector and area of expertise.
Here at GDS we are a fast paced, forward thinking organisation and were winners of the National Business Brilliance awards 2020 in two categories: The Best New Product for our successful pivot to digital event delivery and The Brand Brilliance Award, for our overall business performance in 2020.
Role objective
This role of a Brand Marketing Manager is to take full ownership of Summit brand and be responsible for the planning and delivery of all multichannel marketing campaigns activities, with a focus to retain and engage with our current customers.
You will be tasked in growing our customer base and our audience market share and revenue will be overseeing our current process creating strategy around improvement and efficiency.
We are seeking a marketing professional who has extensive experience in strategy creation and delivery, working closely across our marketing division to create engaging customer journeys through a forward-thinking tech-led business.
Key responsibilities
* Working closely with Summit Leadership team and the Senior Marketing team, to drive the marketing strategy and plan to grow our Summit delegate attendance.
* Collaborating and communicating effectively with our Content team, Demand Generation and Data team including briefing, developing, overseeing, project managing and owning the delivery of a multi-channel on and offline marketing plan.
* Working with the Customer Insight Manager to evaluate customer research, market conditions, competitor data, customer feedback to develop a deep understanding of customers that will drive engaging marketing strategies, grow Summit audience and sponsors and improve customer satisfaction.
* Acting as brand and industry champion for our range of Summits, shaping value propositions, creating the on-site/online experience and feature areas and ensuring that all communications and customer experience complement the brand and enhance the customer journey.
* Working with the Head of Content and Social Media to manage our PR agency to develop awareness and brand presence for our range of Summits, ensuring our PR activities connect to other marketing channel activity.
* Managing the strategic use of partners to drive new and retained customers working with a team of specialist marketing colleagues to deliver the agreed plans and to monitor the effective use of these partners in delivering Summit objectives.
* Analysing campaigns performance and optimising campaigns to drive net new and retained revenues for delegates and sponsors of our Summits.
* Managing a marketing budget for summit marketing campaigns, ensuring the marketing plan is delivered within budget and ensuring all costs are tracked.
* Lead on the reporting of all Summit KPIs working with our data team to develop a suite of reports that will enable a deeper insight into customer behaviour and marketing campaign performance.
* Build robust testing programmes to optimise all Summit marketing campaigns with the Demand Gen and content teams.
About you
* 5 years' + experience in brand marketing
* Been responsible for rapidly scaling a brand globally
* High levels of creative flair and the ability to determine what is visually appealing
* Experience managing a medium-sized team through influence and brilliant stakeholder management
* The ability to create noise around Summits - we're just getting started on our incredible growth journey, so we have a lot to share!
* The drive to deliver impressive results
* Excellent communication skills, both written and verbal
* Fantastic interpersonal skills and the ability to create strong relationships
In return as we offer
* A company pension scheme
* 25 days holiday plus bank holidays
* Ongoing training. Throughout your career at GDS Group you'll receive continued career development support from our management team
* Exceptional career progression. We're ever-evolving, if you work hard and do well - with our help and support there are no artificial limits to your speed of progress
* Global opportunities. We are a global company with offices in Miami, NY and Bristol - that means great scope for our staff as well as opportunities to travel (post Covid)
If you are interested in this exciting opportunity, please send an up-to-date CV to be reviewed by our Talent acquisition team. 1st stage interviews will commence Monday 22nd March
Salary: GBP40-45k
Location: Central Bristol
An exciting opportunity has arisen for an ambitious, passionate, and driven senior marketing professional to join out award winning digital events business in the heart of Bristol. We specialise in project intelligence and global events and we are dedicated to helping senior business executives meet the challenges posed by a fast-moving, digitally disruptive business environments.
Through our immersive, bespoke digital platform, executives and technology solution providers come together to discuss relevant topics and share challenges and ideas relevant to their industry sector and area of expertise.
Here at GDS we are a fast paced, forward thinking organisation and were winners of the National Business Brilliance awards 2020 in two categories: The Best New Product for our successful pivot to digital event delivery and The Brand Brilliance Award, for our overall business performance in 2020.
Role objective
This role of a Brand Marketing Manager is to take full ownership of Summit brand and be responsible for the planning and delivery of all multichannel marketing campaigns activities, with a focus to retain and engage with our current customers.
You will be tasked in growing our customer base and our audience market share and revenue will be overseeing our current process creating strategy around improvement and efficiency.
We are seeking a marketing professional who has extensive experience in strategy creation and delivery, working closely across our marketing division to create engaging customer journeys through a forward-thinking tech-led business.
Key responsibilities
* Working closely with Summit Leadership team and the Senior Marketing team, to drive the marketing strategy and plan to grow our Summit delegate attendance.
* Collaborating and communicating effectively with our Content team, Demand Generation and Data team including briefing, developing, overseeing, project managing and owning the delivery of a multi-channel on and offline marketing plan.
* Working with the Customer Insight Manager to evaluate customer research, market conditions, competitor data, customer feedback to develop a deep understanding of customers that will drive engaging marketing strategies, grow Summit audience and sponsors and improve customer satisfaction.
* Acting as brand and industry champion for our range of Summits, shaping value propositions, creating the on-site/online experience and feature areas and ensuring that all communications and customer experience complement the brand and enhance the customer journey.
* Working with the Head of Content and Social Media to manage our PR agency to develop awareness and brand presence for our range of Summits, ensuring our PR activities connect to other marketing channel activity.
* Managing the strategic use of partners to drive new and retained customers working with a team of specialist marketing colleagues to deliver the agreed plans and to monitor the effective use of these partners in delivering Summit objectives.
* Analysing campaigns performance and optimising campaigns to drive net new and retained revenues for delegates and sponsors of our Summits.
* Managing a marketing budget for summit marketing campaigns, ensuring the marketing plan is delivered within budget and ensuring all costs are tracked.
* Lead on the reporting of all Summit KPIs working with our data team to develop a suite of reports that will enable a deeper insight into customer behaviour and marketing campaign performance.
* Build robust testing programmes to optimise all Summit marketing campaigns with the Demand Gen and content teams.
About you
* 5 years' + experience in brand marketing
* Been responsible for rapidly scaling a brand globally
* High levels of creative flair and the ability to determine what is visually appealing
* Experience managing a medium-sized team through influence and brilliant stakeholder management
* The ability to create noise around Summits - we're just getting started on our incredible growth journey, so we have a lot to share!
* The drive to deliver impressive results
* Excellent communication skills, both written and verbal
* Fantastic interpersonal skills and the ability to create strong relationships
In return as we offer
* A company pension scheme
* 25 days holiday plus bank holidays
* Ongoing training. Throughout your career at GDS Group you'll receive continued career development support from our management team
* Exceptional career progression. We're ever-evolving, if you work hard and do well - with our help and support there are no artificial limits to your speed of progress
* Global opportunities. We are a global company with offices in Miami, NY and Bristol - that means great scope for our staff as well as opportunities to travel (post Covid)
If you are interested in this exciting opportunity, please send an up-to-date CV to be reviewed by our Talent acquisition team. 1st stage interviews will commence Monday 22nd March