Digital Marketing Specialist

40000.00 - 45000.00 GBP Annual + Plus Benefits
23 Feb 2021
23 Mar 2021
Contract Type
Full Time
Role: Digital Marketing Specialist

The client is a Global telecommunications developer and vendor who provides OTS and bespoke cloud-based communications solutions for some of the world's largest businesses and organisations.

We have a new opportunity for an experienced Digital Marketing Specialist to join our client's successful Marketing team. This is an ideal role for an experienced digital marketer who is looking for an opportunity to oversee all digital marketing programs. You will be afforded the opportunity to generate and nurture inbound enquiries.

If you are looking for a place where you can make a real difference, this is the role for you!

Main responsibilities:

* Contribute to the digital strategy, feeding into the wider objectives of the Marketing department and the Company as a whole.

* Manage the group's paid digital advertising accounts (particularly Google Ads and LinkedIn), including ads, landing pages, audiences, and A/B testing, both for driving traffic to site and event acquisition

* Contribute to the success of CRM through our automated lead nurture programs, e.g. through optimisations and reporting.

* Work with the website team to optimise web pages for SEO purposes, plan and create digital campaigns and lead generation forms.

Skills and experience you bring:

* Bachelor's Degree

* Marketing industry recognised qualifications

* Good experience of running marketing campaigns, including digital, in a B2B environment.

* Demonstrable experience of implementing performance improvements

* Experience in data analytics

* Excellent written and verbal communication skills