Digital Marketing Specialist GBP45-50k

6 days left

45000.00 - 50000.00 GBP Annual
14 Feb 2021
14 Mar 2021
Contract Type
Full Time
Digital Marketing Specialist / Specialist - Multi-Award Winning Technology company - Berkshire, 45-50k

The Digital Marketing Specialist oversees all digital marketing programs to generate inbound inquiries and the nurture of these to progress to Marketing Qualified Lead (MQL) status.

Digital Presence

* Plan and implement a digital strategy that feeds into the wider objectives of the Marketing department and the company as a whole

* Represent the company on all appropriate digital channels and maintain profiles on each one with relevant and engaging content

* Ensure that all digital channels and materials adhere to the company's brand guidelines and align with the agreed messaging Campaigns

* Manage the company's LinkedIn sponsored updates account, including designing graphics, writing content, creating landing pages, defining audiences, and A/B testing of variations in order to optimise results

* Manage the company's Google Ads account, including researching keywords, writing ads, analysing results, and continually testing and optimising Ads for increased click rates

* Work closely with the content team to plan digital distribution campaigns around upcoming content releases

* Work with the website team to optimise website landing pages for digital campaigns and build pages around lead generation forms

* Outbound Marketing Automation

* Manage administration of the company's Marketing Automation platform (Act-On)

* Manage and maintain the marketing databases, uploading contacts from various sources, ensuring data is high-quality and up-to-date, and segmenting the databases effectively to optimise nurture programmes

* Design, write, and send attractive, relevant, and engaging personalised outbound marketing emails designed to deliver key messaging and content to nurture contacts through the marketing funnel

* 2:2 or above degree, University Educated.

* CIM preffered,

* #goodgleadwords, #PPC, #ABtesting, #digitalmarketing, #marketingautomation #clientfacing, #B2B