Senior Insight / BI Analyst
- Recruiter
- Confidential
- Location
- Burton-on-Trent
- Salary
- 40000.00 - 45000.00 GBP Annual + Benefits +Bonus
- Posted
- 13 Nov 2020
- Closes
- 11 Dec 2020
- Sectors
- Accountancy
- Contract Type
- Permanent
- Hours
- Full Time
Leading Digital Services Provider are looking for a Senior Insight Analyst to join their Marketing team to enable greater self-service and to react faster to market opportunities as they arise. Driving actionable insights the role will be at the heart of making sure that through solid customer insights, opportunities to add and demonstrate value to the business and customers are realised.
Client Details
Leading Digital Services Provider
Description
Leading Digital Services Provider are looking for a Senior Insight Analyst to join their Marketing team to enable greater self-service and to react faster to market opportunities as they arise. Driving actionable insights the role will be at the heart of making sure that through solid customer insights, opportunities to add and demonstrate value to the business and customers are realised.
Key responsibilities:
Technical
Data Collection: Identify, and support the development of data structures (using SQL) to enable a high level of self-service reporting within marketing through close liaison with I.T.
Data Analysis: Ensure that the Business Intelligence needs of the marketing department are identified and delivered to the correct quality and within agreed timescales
Analyse Data using advanced Excel / VBA skills (or similar e.g. DAX in PowerBI)
Enhance use of Data Visualisation and Dashboarding (experience of PowerBI, Tableau or Qlik or similar is essential)
Data Governance: Ensuring adherence to all architectural, governance and compliance requirements
Business
Understand the business strategy
Ensure information strategy aligns with the business strategy and adds value by providing clarity and focus
Deliver data driven initiatives to drive value to support the marketing function
People
Work closely as a business partner within the marketing department, to ensure availability and accuracy of data to empower the marketing department to add more value
Coach and develop understanding and help develop greater self-service in the marketing department
Present findings to stakeholders and external partners
Leadership
Lead the Marketing data provision requirements for the business
Required knowledge and skills:
Advanced SQL or similar (MS SQL, Oracle, Teradata), the ability to develop datasets which are highly performant, using indexes, advanced analytical functions
High level Technical data visualization skills in Tableau or PowerBI or similar
Knowledge of GDPR compliance requirements
A high level of Customer Insight / Marketing data experience
Analytical Skills including interpreting data and presenting the findings to stakeholders
Excellent problem-solving skills, able to translate data into clear actionable insights
Stakeholder Management, influencing behaviour and asking the right questions, as well as strong communication skills
Good project management skills, able to own and manage analytics tasks end-to-end
Evidence of ongoing continued professional development
Profile
Advanced SQL or similar (MS SQL, Oracle, Teradata), the ability to develop datasets which are highly performant, using indexes, advanced analytical functions
High level Technical data visualization skills in Tableau or PowerBI or similar
Knowledge of GDPR compliance requirements
A high level of Customer Insight / Marketing data experience
Analytical Skills including interpreting data and presenting the findings to stakeholders
Excellent problem-solving skills, able to translate data into clear actionable insights
Stakeholder Management, influencing behaviour and asking the right questions, as well as strong communication skills
Good project management skills, able to own and manage analytics tasks end-to-end
Evidence of ongoing continued professional developmentJob Offer
Opportunity to join an expanding Digital Services Provider
Opportunity to implement Insight Analytics working with Senior Management
Client Details
Leading Digital Services Provider
Description
Leading Digital Services Provider are looking for a Senior Insight Analyst to join their Marketing team to enable greater self-service and to react faster to market opportunities as they arise. Driving actionable insights the role will be at the heart of making sure that through solid customer insights, opportunities to add and demonstrate value to the business and customers are realised.
Key responsibilities:
Technical
Data Collection: Identify, and support the development of data structures (using SQL) to enable a high level of self-service reporting within marketing through close liaison with I.T.
Data Analysis: Ensure that the Business Intelligence needs of the marketing department are identified and delivered to the correct quality and within agreed timescales
Analyse Data using advanced Excel / VBA skills (or similar e.g. DAX in PowerBI)
Enhance use of Data Visualisation and Dashboarding (experience of PowerBI, Tableau or Qlik or similar is essential)
Data Governance: Ensuring adherence to all architectural, governance and compliance requirements
Business
Understand the business strategy
Ensure information strategy aligns with the business strategy and adds value by providing clarity and focus
Deliver data driven initiatives to drive value to support the marketing function
People
Work closely as a business partner within the marketing department, to ensure availability and accuracy of data to empower the marketing department to add more value
Coach and develop understanding and help develop greater self-service in the marketing department
Present findings to stakeholders and external partners
Leadership
Lead the Marketing data provision requirements for the business
Required knowledge and skills:
Advanced SQL or similar (MS SQL, Oracle, Teradata), the ability to develop datasets which are highly performant, using indexes, advanced analytical functions
High level Technical data visualization skills in Tableau or PowerBI or similar
Knowledge of GDPR compliance requirements
A high level of Customer Insight / Marketing data experience
Analytical Skills including interpreting data and presenting the findings to stakeholders
Excellent problem-solving skills, able to translate data into clear actionable insights
Stakeholder Management, influencing behaviour and asking the right questions, as well as strong communication skills
Good project management skills, able to own and manage analytics tasks end-to-end
Evidence of ongoing continued professional development
Profile
Advanced SQL or similar (MS SQL, Oracle, Teradata), the ability to develop datasets which are highly performant, using indexes, advanced analytical functions
High level Technical data visualization skills in Tableau or PowerBI or similar
Knowledge of GDPR compliance requirements
A high level of Customer Insight / Marketing data experience
Analytical Skills including interpreting data and presenting the findings to stakeholders
Excellent problem-solving skills, able to translate data into clear actionable insights
Stakeholder Management, influencing behaviour and asking the right questions, as well as strong communication skills
Good project management skills, able to own and manage analytics tasks end-to-end
Evidence of ongoing continued professional developmentJob Offer
Opportunity to join an expanding Digital Services Provider
Opportunity to implement Insight Analytics working with Senior Management