Sales Assistant Cover Letter Template

A great cover letter can be the difference between an interview and your application being overlooked. If you’re applying for sales assistant jobs we can help make your cover letter stand out with our Sales Assistant cover letter template.

Create a winning Sales Assistant cover letter that shows your skills and experience in a professional manner.

Get the lowdown about what makes a great cover letter with our guide on how to write the perfect cover letter.


Your name
Your address
Hiring manager’s name
Company name
Company address



Dear (use hiring manager’s full name if you know it, if not, use sir/madam),

I am writing to apply for the position of Sales Assistant, currently being advertised on  Please find attached a copy of my CV.

As you can see from my CV, I have previous retail experience suited to this role and I strongly believe that the sales knowledge and skills I have learnt during this time make me an ideal candidate for this position

In my current role, my day-to-day tasks consist of greeting and serving customers, assisting customers with queries, replenishing stock and keeping the store tidy and welcoming. I am also confident handling money and working to provide the best possible customer experience.

From my experience, I have learnt the importance of engaging with customers, working in a team and always striving to deliver the highest standards in customer service.

I am a warm, friendly, and enthusiastic individual with a passion for customer service. I am able to confidently deal with problems that may arise and use my initiative to overcome challenging situations. My previous retail experience, coupled with my interest in (fashion/gardening/DIY – what kind of shop is it?) would make me an asset to your team.

Thank you very much for considering my application. I look forward to hearing from you,

Yours sincerely (if you know their name) / Yours faithfully (if you do not know their name),

Your name
Contact phone number

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Check out our range of resources to help you with your job search and find your next sales assistant job with Fish4jobs.

Sales Assistant CV Template

Sales Assistant Personal Statement 

Customer Service Cover Letter Template