How to Become a Marketing Manager

Published on: 2 Mar 2021


What is a Marketing Manager?

A Marketing Manager is the person responsible for the marketing of a service or product. Marketing Managers organise and execute the promotion of a product or service and oversee all marketing activities.

A Marketing Manager is typically the lead of the Marketing Team and often has final say over decisions.


Entry Requirements

Although there are no set entry requirements to become a Marketing Manager, typically you will need quite a bit of experience in a relevant field. Companies will usually ask for anything between 3 and 10 years' experience in marketing before you become a Marketing Manager.

Often, companies will require you to be educated to degree level in order to become a Marketing Manager.

Relevant Degree Courses 

  • Marketing BA
  • Business and Finance BA

Don’t worry if your degree subject doesn’t directly translate into a career in marketing. Often most degrees have transferable skills and employers just want to know that you have one.

There are also marketing qualifications you can take to give yourself more credibility in the industry.

Relevant Qualifications

  • The Chartered Institute of Marking (CIM) is the leading body of qualifications within the marketing industry. They offer courses ranging from Foundation level all the way through to Leadership Qualifications. Read more here.

It is common for employers to accept a CIM Qualification as an alternative for a degree within the marketing sector. You do have to pay for CIM Qualifications however but sometimes a company may absorb the cost for you whilst you are employed by them.


Responsibilities of a Marketing Manager

As a marketing manager, you will be responsible for:

  • Developing marketing strategies for your company or product to meet aims and objectives.
  • Creating promotions and campaigns.
  • Coordinating campaigns with sales activities.
  • Monitoring and reporting on the effectiveness of strategies and sharing it with the team.
  • Maintaining communications between the team to stay in line with product launch and campaign launch.

Marketing 2

Marketing Manager Skills

  • Creativity

As Marketing Manager often it will be your responsibility to come up with brilliant ideas that are going to promote the brand/company in initiative ways. You will need to be a creative person will the ability to come up with new campaigns and content ideas that communicate the message of the company.

  • Leadership

In the structure of most companies, Marketing Managers sit at the head of the marketing team and have other employees reporting into them. A Marketing Manager offers support and guidance and so you will need good leadership skills in order to have a successful career as a Marketing Manager. You will need to be able to motivate others and offer feedback on their performance.

  • Budgeting

As a Marketing Manager is responsible for the general overseeing of the Marketing Department, it is also up to them to manage the marketing budget. For budget management you will need to have sound reasoning skills coupled with a good mathematical brain. You must be confident dealing with numbers and delegating budgets to various campaigns or individuals within your department. You must also be able to keep track and report on the expenditure for your department.

  • Time Management

Marketing Managers usually sit at the head, or deputy head, of the Marketing Department. Therefore it will be the responsibility of this individual to set deadlines both for themselves but also for others under their jurisdiction. You will need to be a hyper-organised person with the ability to meet deadlines even under high pressure situations.


Marketing Manager Salary

Junior Marketing Manager Marketing Manager Head of Marketing
£23,000-40,000 £40,000-60,000 £60,000+

 [Source: Glassdoor]

How to Apply

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