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Junior Web Analyst London
Are you a junior marketer with a passion for Analytics?? Would you be excited about part of a major digital transformation project? If so, read on
We are working with an industry leader in professional services to help bolster their digital team ready for a major project to redevelop how they deliver their services across web and mobile platforms.
You will be placed as one of the key links between data and change throughout this project with strong support to help you develop your skills in analytics amongst a team of 20 digital professionals split across User Experience (UX), Social, Web Publishing and eCRM.
Supporting all departments through detailed analyses of their campaigns, main responsibilities in the role will include:
Developing and trucking KPIs, monitoring the performance of digital activity across the company
Drawing creative insight and proactively recommending improvements on the back of website usage and search behaviour
Developing and monitoring off and on-page search strategy through keyword research, in-page analysis, link analysis and link building projects
Running workshops around Search and Analytics to encourage buy-in and best practice at all levels
Keeping up-to-date with changes in search and analytics and feeding these back to the digital team
You will have:
At least 1.5 years Digital Marketing experience, ideally focused on Analytics
An in-depth understanding of how the internet works, how search engines rank and how users interact with websites
Clear Analytical experience with a proven ability to interpret data
Knowledge and understanding of Web Analytics Tools
This is the ideal opportunity for a junior marketer to get into a role where they can really develop their career and be exposed to a major digital transformation project from conception through to implementation and optimisation. If you feel that your skills match the requirements of the role then please apply, interviews will be starting immediately!
No terminology in this advert is designed to discriminate on grounds of gender, race, colour, religion, creed, disability, age, sex or sexual orientation. First Point IT are an equal-opportunity employer and do not discriminate against these or any other class protected by applicable law.
Additional Keywords: Online Marketing, Digital Marketing, Web analytics, Google Analytics, Omniture, Excel, A/B, MVT, Marketing Analysis,
- William Kempster
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