Marketing Executive

Leicester, Leicestershire
08 May 2019
22 Jun 2019
Contract Type
Full Time

Marketing Executive Reports to:Marketing Operations Manager Main Area of Responsibility

  • To assist the Marketing Operations Manager to produce, drive and execute the clubs marketing plans to drive revenue and hit KPI’s and support all departments in their marketing activities.
  • To evaluate customer research and market conditions and to suggest and implement alterations to marketing plans where necessary.

Key tasks:

  • To put together and co-ordinate a match day operations team for all match day activities including the Junior Tigers Club VIP.
  • To assist in the development and delivery of Tigers’ Junior Tiger Club including match days and external events, as well as writing regular communications to its members.
  • To assist in the planning and delivery of supporter and sponsors events.  To liaise with Tigers internal departments and 3rd party companies to deliver and coordinate any agreed sponsorship activities.
  • To develop and co-ordinate a program of external events and promotional activities, to raise the overall awareness of the club and to create a match day buzz with specific themed days and season opening event.
  • To put together and run a promotional team and to deliver and set up our promotional vehicle “The Maul” to external events.
  • To liaise with communications team regarding all event, match day, JTC and ‘Maul’  activities, on a weekly basis.
  • To ensure that the Tigers ‘brand’ is projected correctly at all times and corporate guidelines followed.
  • To carry out any other duties and tasks required by management, which are within the post-holders capabilities.
  • To assist in Tigers vision to make Leicester Tigers the best sports brand in the world.

Key Skills:-

Good communicator, supervisor and organiser

Project management, teamwork and leadership skills

Ability to work under pressure

Inventive, imaginative, with an eye for detail

Absolute flexibility in terms of working hours and requirements

Ability to obtain enhanced DBS clearance

Full clean driving licence – essential (applicants will not be considered without this)

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