Senior Advertising Director - Cycling

Department Summary

To ensure that Cycling commercial sales team and related revenues for this vertical are maximised through effective leadership, team management and sales performance

To build and lead the team who sell to clients and their advertising agencies who buy from us because of our brands and our audiences in the cycling market.

The Ad Director will be the knowledge base, the enthusiast and the ambassador of Future's cycling brands. We sell to core clients and their advertising agencies first, then to non-core, and to lifestyle and ensure we put revenues into digital, print and events.

The Ad Director will work alongside the account manager and the international representatives in ensuring we maximise revenues from our clients and they will be the bridge between sales, marketing and editorial.

Job Summary & Purpose

Future plc are looking to recruit a high calibre Ad Director with experience in the cycling sector to lead the commercial team on their latest acquisition brands: Cycling News and Pro Cycling. The role is responsible for the sales team and all revenue streams related to the cycling vertical. It is responsible for ensuring that all revenues are maximised through effective leadership, team management and sales performance

You will build and lead the team who sell to clients and their advertising agencies who buy from us because of our brands and our audiences in the cycling market.

The Ad Director will be the knowledge base, the enthusiast and the ambassador of Future's cycling brands. We sell to core clients and their advertising agencies first, then to non-core, and to lifestyle and ensure we put revenues into digital, print and events.

The Ad Director will work alongside the account manager and the international representatives in ensuring we maximise revenues from our clients and they will be the bridge between sales, marketing and editorial.

Key role responsibilities

The Ad Director is responsible for maximising commercial opportunities and generating revenue from their clients and agencies to hit the budget across ALL the sector's products and brands.

You will manage selling, business and people. You will drive revenues through your team and from your own clients. You will be responsible for how we sell and pitch to clients by phone and face to face. You will manage yields, page volumes, market share, all digital revenues, including creating and building creative integrated advertising and marketing initiatives and solutions. You will strategically manage key accounts and seek and convert new business opportunities.

You will be responsible for forecasting and ensure pace and forward bookings are on plan.

You will deliver an annual strategy plan for the cycling brands, written and implemented, to maximise all revenue streams. You will manage the team so they are motivated and driven by your plan and strategy.

You are fully immersed and absorbed in the cycling market and work with the editorial, marketing and other related teams across Future to ensure maximum success.

Essential skills and experience

• Minimum 7 years media sales
• Managed sales teams
• Strategic vision
• Knowledge of, and passion for the cycling market
• Deliver in line with strategic expectations
• Dynamic with presence and influence
• Adaptable and flexible
• Geographically flexible

Key areas of the role:

1. Business and Financial

• Strategy
• Planning
• Forecasting
• Analysis
• Revenue performance

2. Sales Team Management &HR

• People
• Culture
• Motivation
• Leadership and direction
• Structure
• Training
• Revenue performance

3. Brand management

• Magazines
• Websites
• Process
• Marketing
• Direction and effort
• Revenue performance

4. Account Management

• Revenue performance

5. Reputation and influence

• Future's values
• Relationships with internal stakeholders e.g. general management, editorial
• Solution focused