Senior Advertising Director - Cycling

Department Summary

To ensure that Cycling commercial sales team and related revenues for this vertical are maximised through effective leadership, team management and sales performance

To build and lead the team who sell to clients and their advertising agencies who buy from us because of our brands and our audiences in the cycling market.

The Ad Director will be the knowledge base, the enthusiast and the ambassador of Future's cycling brands. We sell to core clients and their advertising agencies first, then to non-core, and to lifestyle and ensure we put revenues into digital, print and events.

The Ad Director will work alongside the account manager and the international representatives in ensuring we maximise revenues from our clients and they will be the bridge between sales, marketing and editorial.

Job Summary & Purpose

The Ad Director is responsible for maximising commercial opportunities and generating revenue from their clients and agencies to hit the budget across ALL the sector's products and brands.

Key role responsibilities

They manage in detail: selling, business and people. They drive revenues from their team and from their own clients, they are responsible for how we sell and pitch to clients by phone and face to face, they manage yields, page volumes, market share, digital revenues, forecasts, ensure pace and forward bookings are on plan, building creative integrated advertising and marketing initiatives, strategically manage key accounts, seek new business opportunities, team management: regular 1-2-1's with team members, team meetings, culture and recruitment.

They will deliver an annual strategy plan for their vertical, written and implemented, to maximise all revenue streams

They are fully immersed and absorbed in their markets and know the editorial, marketing and other related teams across Future really well. At Future we always gain better share of a budget, create better pitches when we work as a team with editorial and other people across the business including the events team, ad ops, ad marketing, other vertical managers, etc. This is actively encouraged.

Essential skills and experience

• Minimum 7 years media sales
• Managed sales teams
• Strategic vision
• Deliver in line with strategic expectations
• Dynamic with presence and influence
• Adaptable and flexible
• Geographically flexible

Key areas of the role:

1. Business and Financial

• Strategy
• Planning
• Forecasting
• Analysis
• Revenue performance

2. Sales Team Management & HR

• People
• Culture
• Motivation
• Leadership and direction
• Structure
• Training
• Revenue performance

3. Brand management

• Magazines
• Websites
• Process
• Marketing
• Direction and effort
• Revenue performance

4. Account Management

• Revenue performance

5. Reputation and influence

• Future's values
• Relationships with internal stake holders e.g. general management, editorial
• Solution focused