Database Marketing Analyst

Recruiter
JET2
Location
Leeds
Salary
Excellent
Posted
28 Jan 2019
Closes
25 Feb 2019
Sectors
Accountancy
Contract Type
Permanent
Hours
Full Time

Reporting to the Database Marketing Manager, the Database Marketing Analyst will assist in driving efficiencies in marketing activities by using customer information to increase conversion and reduce market spend.

In this role you will run a suite of models aimed at influencing the targeting of customers, including segmentation, lifetime value and RFM models producing reports on Customer analysis, purchase patterns and marketing analysis ensuring they are disseminated in a timely and accurate manner.

Working closely with the Database Marketing Manager and Senior Modelling & Insight Analyst you will seek opportunities to improve the existing model portfolio, removing obsolete models and adding new models as required. You will build relationships with internal Marketing teams and work with external vendors to provide additional insight. You will also fill in for the Senior Database Marketing Analyst in meetings and other activities.

The successful candidate will have experience in customer analysis and/or database marketing. Experience of writing queries in SQL in order to organise and manipulate complex data for use in analysis would be an advantage. Strong written and verbal communication skills are essential and you will be comfortable presenting to Senior Management. You will need to be a commercial thinker with a focus on data analysis. Advanced Excel and PowerPoint skills are also required.

In return, we offer an excellent salary and benefits package with fantastic opportunities for progression in a growing business.

This is a great opportunity to be part of an exciting, forward-thinking business. We operate scheduled leisure flights to holiday destinations in the Mediterranean, the Canary Islands and to European Leisure Cities from our 9 UK bases.

Help us to send our all-important customers on holiday with Jet2.com and Jet2holidays!!

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