Senior Associate Consultant

Blue Latitude Health is a creative marketing consultancy, made for modern healthcare marketing

Combining the commercial focus of a consultancy with the creative vision of an agency, we work across the entire marketing landscape – globally & regionally, strategically & tactically, at a brand, portfolio and organisational level.

Four world-class capabilities – Insight, Strategy, Customer Experience and Creative – alongside our collaborative culture and agile approach enables us to deliver effective customer engagements, more efficiently.

Since 2003 we’ve worked with the world’s leading pharmaceutical brands in over 30 countries, helping to change beliefs and behaviours in healthcare.

Blue Latitude Health is part of the Fishawack Group of Companies, 85 strong and based in London and New York.

An exciting opportunity is now open for an experienced Senior Associate Consultant (SAC) to join our growing team!

Responsibilities:

As a SAC you will be tasked with designing and delivering project phases within a substantial project or delivering small scale, discreet projects.

Your main responsibility will be to support Consultants & Senior Consultants, but to also take ownership & leadership of discrete projects, managing clients and generating profitable business with senior supervision & oversight. Tasks are likely to be many & varied; you will be expected to deliver work across several areas.

• Work alongside the Customer Experience team to design, develop and deliver customer insight work, translate outputs into strategic plans
• Demonstrate a good knowledge of strategic frameworks and approaches, along with appropriate tactics, and able to apply these based on brand situation, market dynamics, customer needs etc
• Develop brand strategy and brand plans
• Develop multichannel strategies and tactical plans
• Act as strategic counsel and a trusted advisor to clients
• Analyze and evaluate multichannel marketing performance and make optimization recommendations
• Brief Associate Consultants and help manage their outputs and deliverables and act as a role model
• Project management: manage clients, internal stakeholders and third party vendors to ensure projects are delivered on time, to budget and are of high quality

Experience/qualifications and skills:

Essential

• Excellent communication, numeracy and literacy skills
• Degree ideally in marketing, business or life sciences
• Healthcare marketing experience agency-side or client-side highly desired
• Able to monitor time, quality and costs on a project and make recommendations or adjustments as necessary
• An accomplished presenter, comfortable presenting and selling strategic ideas to senior level managers 
• Previous experience at Associate level in at least one of these areas:
• Strategy and planning: knowledge of strategic planning processes setting up insight generation via primary (qual & quant) and secondary research and transitioning insights into strategic recommendations
• Brand strategy and planning: positioning and messaging development, writing creative briefs
• Customer experience: experience of the full lifecycle of iterative UCD or service design, from initial research, through to full specification, and the willingness to apply these techniques to higher-level customer experience problems.
• Tactical knowledge: familiarity with digital tactics and best practice, including owned web sites and portals, content partnerships, mobile, social, eDetailing, remote detailing, webinars and reach tactics such as PPC, SEO, email etc.
• Optimisation: experience of using web analytics and metrics and an understanding of how to measure and assess digital performance
• Project management: experience of project management techniques and processes e.g. Scrum/PRINCE2

Personal attributes

• An inquisitive nature - the ability to research, understand, evaluate options and solve problems with an openness to learning and change
• The ability to develop and discuss your own ideas and solutions in a persuasive manner that connects with people
• A demonstrable passion for digital and multichannel business and marketing
• Self-motivation and the ability to work without close supervision, managing your own workload
• Confident and able to act as a key client contact, trusted and sought as counsel by clients on a range of issues

Benefits

• To work in a supportive company which is committed to your training and personal development and strives to create a positive, team-based work environment
• Dedicated development manager and process, £1000 training allocation to be used ad hoc to facilitate development
• To be an important part of the team, contributing from day one, making a difference to our clients & their businesses
• International travel (project dependant)
• Stakeholder pension, private healthcare, profit share, childcare vouchers & cycle scheme