Marketing Executive

Location: Farnborough

The opportunity:
The right person for this role will have experience working in a creative marketing team, planning and executing marketing campaigns that dramatically improve how we communicate with customers.

Your team will work as part of multidisciplinary and collaborative teams to deliver user modern marketing campaigns based on research and insight. You'll be adept at understanding and assessing customers' or intermediary's needs, behaviours and preferences and communicating in terms that reference these in the context of the proposition or product.

We feel that the best employees - and the ones we want to work with - are self-starters who work well with others, engender enthusiasm every day and bring fresh thinking to our ambitious growth plans

Key Responsibilities:

• Understanding your customer's needs, and bringing innovative campaigns to life that reference the insight gathered
  
• Encouraging your team to become better marketers that produce great results.
  
• Work with propositions, financial promotions, agencies and data teams to plan and implement targeted campaigns focused on generating demand for propositions
  
• Measuring the success/effectiveness of marketing campaigns through reporting and analytical tools
  
• Campaign planning and business casing that shows the effectiveness and commerciality of the marketing plan using data to support the assumptions
  
• Producing the collateral to execute the campaign including creative, written content, digital, ads, video etc.
  
• Delivering campaigns across all media channels and customer touch points such as digital, print, events, outdoor, etc
  
• Running campaigns day-to-day and reporting KPIs
  
• Understanding brand requirements and ensuring activity is executed within brand guidelines
  
• Ensuring that all campaigns are compliant with all relevant legislation, guidelines, policies and corporate governance
  
• Managing team resources in an efficient way including budgets
  
• Negotiating with Agencies and processing purchase orders and invoices via appropriate systems
  
• Advocating marketing as a discipline and promoting modern techniques
  
• Imagining the new as well as rapidly evolving something that already exists
  
• Presenting and sharing ideas expertly with people from all backgrounds
  
• Finding ways to help Zurich hear and see our customer's stories and take action from them using tailored artefacts such as presentations, reports, visual maps, interactive channels, animations and videos.
  
• Leveraging working relationships with public relations team and internal comms when appropriate
  

Your skills and experience:

• Have worked in a modern marketing environment
  
• Have demonstrable experience of delivering wide ranging change in challenging environments
  
• Be able to cope with or drive change in a fast moving environment with varying workloads and pressures
  
• Have excellent communication and influencing skills - written and verbal
  
• Strong commercial acumen
  
• Collaboration and facilitation skills - ability to bring the right people together
  
• Have a degree or higher qualifications in Marketing, Design or a related field
  
  

The Reward:
In return we are offering an attractive salary plus a generous benefits package including bonus and defined contribution pension scheme. We are committed to continuous improvement and we offer access to a comprehensive range of training and development opportunities.

Who we are:
Looking for a career that will excite, challenge and inspire you? Thinking about insurance? Perhaps you should. Working for us is a totally different experience to what you probably expect. How do you feel about the things you truly love? Don't you want to protect them in the best way possible? Imagine if you could help people do this all over the world. You'd give them confidence and reassurance by protecting what they love most. This is no easy task. In today's interconnected world, tackling risk is fast, unpredictable and invigorating. You'll have to think on your feet as you manage risks big and small, from flooding to cyber crime. You'll be tackling issues like these in over 170 countries. It's a big challenge, but you'll have a truly diverse network helping you. As part of an international team, every day would provide opportunities to learn, grow and share ideas.

As you make an impact across borders, you'll feel the support of being part of a strong and stable company. A long-standing player in the insurance industry, we make every effort to address the career development needs and plans of our employees to ensure their success in the future.

Further information:
At Zurich we believe that having a culture of inclusion is essential in delivering good results. Attracting, retaining and developing a diverse workforce where employees feel valued, respected and empowered allows people to reach their full potential. As a business this diversity helps us to better reflect and understand our 4 million customers' needs to allow us to drive better outcomes. As a global organisation, with an increasingly agile workforce, we're happy to consider flexible working arrangements.

As an equal opportunities employer, Zurich celebrates the diversity of our people and we welcome applications from everyone.

So make a difference. Be challenged. Be inspired. Be supported, Love what you do. Work for us.