CRM Campaign/Data Analyst (SQL)

With a huge programme of change in the pipeline, we need a strong Analyst who can assist with email campaign selection, CRM journey creation, post campaign analysis and insights.

You will:

• Drive data-led recommendations to enhance sales and marketing strategies
• Manage, deliver and evolve regular email campaign selections
• Manage insight/data briefs, ensuring they're optimised, accurate and timely
• Create and evolve CRM data KPIs, challenging stakeholders as required
• Create customer journeys and segments with clear hierarchies and rules

You are:

• Experienced in writing/modifying SQL/VB code to extract data from database applications/tools
• Experienced in working with databases, preferably within a sales/marketing environment
• Familiar with deep statistical analysis/modelling techniques
• Experienced in generating and sharing insights

A bit about us

Premier Inn is the UK's largest hotel chain and is part of the UK's leading hospitality company in the FTSE100, Whitbread PLC. With over 700 hotels and more than 60,000 rooms across the UK and Ireland, we have grown rapidly, and have been named the UK's top rated hotel chain by the Which? Hotel Chain Report 2015 and 2016. We have set ambitious growth plans and by 2020, we plan to increase the size of Premier Inn to around 85,000 UK rooms, as well as expanding our international presence to 50 hotels.

Not only are we growing, we're also innovating, and have developed and introduced our new high-tech band, hub by Premier Inn, which represents the most significant format modernisation in UK hotels in many years. The first hotel, which opened on St Martin's Lane, Covent Garden in November 2014, has already won awards for its innovative technological design, and was awarded a BREEAM 'Outstanding' rating, currently the only hotel in the UK to have achieved this.

At Whitbread, we are fully committed to growing legendary brands through building a strong customer heartbeat and innovating to stay ahead. We are dedicated to our core values; being genuine, confident and committed, and are proud of our winning teams, who make everyday experiences special for our customers.