Digital Marketing Manager

This hire boat yard is looking to recruit a Digital Marketing Manager to be responsible for developing the marketing strategy for all companies within the group. They are looking for a Digital Marketing Manager to introduce original and creative ideas in digital and drive it forward to a new level. The role will be involved in all aspects of digital marketing, including; social media, SEO, email marketing, websites and developing digital campaigns across all digital channels.

This is a fantastic position for someone who is seeking a strategic role but doesn't mind rolling their sleeves up when the time calls for it. Knowledge and experience across all digital marketing channels in a B2C environment is required to lead the growth of the company from a digital standpoint.

Responsibilities
- Responsible for management & development of all company websites
- Responsible for delivering marketing communications campaigns through digital channels to maximise the effectiveness of web sites and digital communications to drive ROI including Email Marketing, Web management, digital advertising (PPC, Display, remarketing), SEO, Social
- Performance reporting across all digital marketing channels and platforms
- Acting as a key contact within the organisation for marketing insight and customer segmentation, informing the wider marketing strategy.
- Digital agency management and guidance for PPC, SEO and digital asset development, continually monitoring performance.
- Writing content for digital marketing channels, predominantly website and email content.
- Staying up to date on new digital marketing trends and incorporating these into the marketing strategy.
- Manage implementation of email marketing campaigns and A/B testing.
- Online Sales & Booking System management.

Skills/Experience Required
- Minimum 5 years' hands on digital marketing experience;
- Cross-channel digital marketing experience including PPC, SEO, display, email, video, content;
- Agency Management experience;
- Will have a real passion for digital marketing and analytics;
- Strategic and results driven.