Digital Marketing Executive

Digital Marketing Executive

Role Summary  

• Support the Digital Marketing Team Leader, Marketing Manager and Head of Marketing to establish the direction of digital marketing strategy and planning
• Support the Digital Marketing Team Leader to develop and execute digital marketing strategy for all online platforms.
• Implement and execute online marketing campaigns including full responsibility of eMarketing campaigns, from concept design and scheduling to ongoing implementation and performance tracking
• Demonstrate technical ability to create and develop new digital assets with external agencies (apps and websites)

Responsibilities

• Play a key role in all marketing projects from a digital perspective
• Deliver projects and campaigns on time, on brand and in budget
• Keep up-to-date with digital marketing trends and techniques
• Manage external agencies
• Manage daily operations for online campaigns and initiatives
• Advise team members on emerging web platforms
• Assist in campaign strategy and planning from a digital marketing point of view
• Attend team meetings and other company events as required
• Ability to effectively communicate information and ideas in written and verbal format
• Manage the weekly enewsletter working alongside the Digital Content Editor
• Cover social media and web platforms during absence/holidays
• Assist all team members to ensure all department responsibilities are fulfilled
• Assist in event planning from a eMarketing/Digital Marketing point of view
• Any other reasonable duties required by the Team Leader, Marketing Manager or Head of Marketing.

Essential Skills

• Strong command of the written word and creative content development skills
• Sound understanding of marketing principles and the ability to apply each principle to online initiatives.
• Strong understanding of analytics, conversion rates, click-through rates and other marketing metrics
• Strong communication, strategic thinking and organisational skills, along with the desire to bring innovative ideas to the marketing team
• Experience with Photoshop and InDesign desirable
• e-marketing platforms such as Campaign Monitor
• One year of hands on experience in a similar digital marketing role
• Ability to troubleshoot problems
• Ability to define new audience types
• Good understanding of database concepts and segmentation
• Ability to learn quickly
• Knowledge of CRM and marketing automation desirable