Marketing & Communications Manager
- Recruiter
- Aramark Northern Europe
- Location
- Newcastle Upon Tyne
- Salary
- Competitive
- Posted
- 11 Aug 2017
- Closes
- 28 Aug 2017
- Sectors
- Marketing, PR & Advertising
- Contract Type
- Permanent
- Hours
- Full Time
Marketing & Communications Manager
Aramark Food Services UK is recruiting for a Regional Marketing Manager to work on one of their one of their newest and most exciting Contracts in the North Region. The Regional Marketing Manager will be responsible for developing and implementing both regional and establishment level marketing and communications plans in support of the agreed objectives of the contract management and business plans. Managing and influencing a complex network of military and civilian stakeholders, the Regional Marketing Manager must understand and acknowledge the differences in requirements and preferences between different cohort groups and ensure that these are captured to inform successful marketing plan development.
The successful candidate will be expected to spend more than 60% of their time in client establishments and attending team meetings in Aramark regional offices, the areas covered will be Newcastle, County Durham, Lancashire, Manchester, Merseyside, and Yorkshire. They may be required to support activities in other contract regions on occasion and will, therefore, expect to have to travel and stay away from home. In general they are expected to live within or close to the regional geographical boundaries.
As Aramark's clients work in or for the Armed Forces, the Regional Marketing Manager will require Security Clearance (but is not necessarily expected to have it currently) and will need to agree to the relevant checks being carried out in order to secure this.
Duties and Responsibilities:
- To achieve the commercial and continuous improvement targets for the region, create and implement a 6 monthly multi-channel marketing plan for the region and each establishment, ensuring that all activities are fully supported with training materials and auditing/tracking mechanisms.
- As part of the Continuous Improvement Strategy and to inform innovation and proposition development, head up and implement all research and feedback activities for the region including but not limited to the annual Market Match programme, crowd sourcing, and feedback collation.
- Work with the wider Aramark food development and procurement teams and third party brand partners to oversee the development of a calendar of appropriate food concepts and promotions and create all supporting marketing and training materials in order to achieve commercial objectives including: participation, SPH, transaction revenue volumes and margin.
- Develop and implement on-going communications plans for all stakeholder groups and cohorts, identifying and using the most appropriate channel and measuring response to drive continuous improvement.
- As a content marketing specialist, deliver an on-going programme of activity to update and drive usage and interaction with all regional areas of the CA web site, Side by Side Hub (including App), Face book, and Twitter and Linked In pages.
- Support the Regional Retail and Leisure Manager to create and promote activity and promotional programmes tailored to each Establishment
- Support Regional colleagues by running, MI, Ipos data, Google Analytics and other relevant information to highlight trends, build business cases or any other monthly reporting requirements, including attending review meetings, in support of contract retention and continuous improvement objectives.
- Manage the regional and establishment marketing and communications budgets and deliver exceptional results within agreed deadlines.
- Support the Marketing Director in development and delivery of the annual marketing strategy for Aramark.
Candidate requirements:
- Have a proven track record in B2C and B2B marketing, having created and implemented successful marketing plans in these sectors which achieved all agreed objectives.
- Be an excellent and astute communicator with demonstrable experience of managing complex stakeholder, internal and external networks and achieving results through influence.
- Have at least 5 year's experience of managing and achieving results through multi-channel marketing and communications programmes.
- Be experienced in collating and interpreting a wide range of data sources to build business cases or support continuous improvement and innovation strategies.
- Be results and outcome driven, constantly challenging themselves and others to deliver the best solution and service for the customer and client.
- Have a deep understanding and practical, current knowledge of the use of digital and social media marketing tools within a relevant environment.
- Be able to demonstrate tangible success from previous positions in a similar or related industry or environment.
- Enjoy working in a collaborative environment, whilst also working autonomously.
- Ideally be educated to degree level in marketing, communications or a related discipline (or equivalent professional qualification).
All applications will be treated in the strictest confidence
Aramark Northern Europe is an equal opportunities employer
Aramark Food Services UK is recruiting for a Regional Marketing Manager to work on one of their one of their newest and most exciting Contracts in the North Region. The Regional Marketing Manager will be responsible for developing and implementing both regional and establishment level marketing and communications plans in support of the agreed objectives of the contract management and business plans. Managing and influencing a complex network of military and civilian stakeholders, the Regional Marketing Manager must understand and acknowledge the differences in requirements and preferences between different cohort groups and ensure that these are captured to inform successful marketing plan development.
The successful candidate will be expected to spend more than 60% of their time in client establishments and attending team meetings in Aramark regional offices, the areas covered will be Newcastle, County Durham, Lancashire, Manchester, Merseyside, and Yorkshire. They may be required to support activities in other contract regions on occasion and will, therefore, expect to have to travel and stay away from home. In general they are expected to live within or close to the regional geographical boundaries.
As Aramark's clients work in or for the Armed Forces, the Regional Marketing Manager will require Security Clearance (but is not necessarily expected to have it currently) and will need to agree to the relevant checks being carried out in order to secure this.
Duties and Responsibilities:
- To achieve the commercial and continuous improvement targets for the region, create and implement a 6 monthly multi-channel marketing plan for the region and each establishment, ensuring that all activities are fully supported with training materials and auditing/tracking mechanisms.
- As part of the Continuous Improvement Strategy and to inform innovation and proposition development, head up and implement all research and feedback activities for the region including but not limited to the annual Market Match programme, crowd sourcing, and feedback collation.
- Work with the wider Aramark food development and procurement teams and third party brand partners to oversee the development of a calendar of appropriate food concepts and promotions and create all supporting marketing and training materials in order to achieve commercial objectives including: participation, SPH, transaction revenue volumes and margin.
- Develop and implement on-going communications plans for all stakeholder groups and cohorts, identifying and using the most appropriate channel and measuring response to drive continuous improvement.
- As a content marketing specialist, deliver an on-going programme of activity to update and drive usage and interaction with all regional areas of the CA web site, Side by Side Hub (including App), Face book, and Twitter and Linked In pages.
- Support the Regional Retail and Leisure Manager to create and promote activity and promotional programmes tailored to each Establishment
- Support Regional colleagues by running, MI, Ipos data, Google Analytics and other relevant information to highlight trends, build business cases or any other monthly reporting requirements, including attending review meetings, in support of contract retention and continuous improvement objectives.
- Manage the regional and establishment marketing and communications budgets and deliver exceptional results within agreed deadlines.
- Support the Marketing Director in development and delivery of the annual marketing strategy for Aramark.
Candidate requirements:
- Have a proven track record in B2C and B2B marketing, having created and implemented successful marketing plans in these sectors which achieved all agreed objectives.
- Be an excellent and astute communicator with demonstrable experience of managing complex stakeholder, internal and external networks and achieving results through influence.
- Have at least 5 year's experience of managing and achieving results through multi-channel marketing and communications programmes.
- Be experienced in collating and interpreting a wide range of data sources to build business cases or support continuous improvement and innovation strategies.
- Be results and outcome driven, constantly challenging themselves and others to deliver the best solution and service for the customer and client.
- Have a deep understanding and practical, current knowledge of the use of digital and social media marketing tools within a relevant environment.
- Be able to demonstrate tangible success from previous positions in a similar or related industry or environment.
- Enjoy working in a collaborative environment, whilst also working autonomously.
- Ideally be educated to degree level in marketing, communications or a related discipline (or equivalent professional qualification).
All applications will be treated in the strictest confidence
Aramark Northern Europe is an equal opportunities employer