Conversion Executive

Manchester, Greater Manchester
01 Aug 2017
29 Aug 2017
Contract Type
Full Time


Purpose of the Role:

Responsible for website/mobile conversion growth through optimising the site and continual A-B/MVT

       Role Grouping:

Accountabilities / Responsibilities:

Responsibilities Overview:

  • Work closely with stakeholders and E-Commerce Manager to create and develop a roadmap for on-site testing.
  • Deliver the required conversion and sales growth across all devices.
  • MVT all changes and schedule successful roll outs with IT.
  • Prioritise site improvements with help from Web Analyst to determine areas of improvement.
  • Testing of all core areas of the site e.g. navigation, checkout, product pages.
  • Work with online merchandisers to optimise on-site search results and product listings.
  • Daily/Weekly reporting on ongoing test performances for internal use and External Partner reports.
  • Monitoring and analysis of site performance, implementing corrective actions/additional activity based on this analysis and interpretation.
  • Conduct user testing with focus groups or online surveys.
  • Competitor monitoring and benchmarking.
  • Brief all required design assets to Trading Executive.
  • Liaising with the relevant testing agency and internal peers to share knowledge and ideas.
  • Act as a business expert on user experience with excellent knowledge of latest Best Practice.
  • Deputise for the Ecommerce Manager as required.
  • Any other reasonable request by your line manager.

KPIs to include:

  • Conversion rate across all devices
  • Sales Growth LFL
  • Bounce rates
  • Get to Product Page %
  • Add to Basket %
  • Checkout conversion %
  • Number of tests concluded

Knowledge / Skills / Experience:

  • Experience of B2C Ecommerce/Online Marketing
  • Experience of working effectively with external partners
  • Experience in using the relevant Testing platforms
  • Strong focus on results and achieving targets
  • Track record of producing high quality, accurate work under pressure
  • Have relevant experience of managing multi-category campaigns, preferably for an online retailer, across all consumer touch points
  • Use data driven insights to target improvements to the user journey to deliver higher conversion
  • Monitor and benchmark competitor activity
  • A strong customer service ethic towards internal and external stakeholders

Key Stakeholders:

  • Head of Ecommerce
  • Ecommerce Manager
  • Account Manager
  • Buying & Merchandising
  • Marketing Services
  • IT / BD Architecture
  • External Club Partner

Click to apply

Apply for Conversion Executive

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB

4000 characters left

By applying for a job listed on you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.