Ecommerce Manager

6 days left

Manchester, Greater Manchester
01 Aug 2017
29 Aug 2017
Contract Type
Full Time

Ecommerce Manager

Purpose of the Role:

Responsible for overall trading, traffic, customer retention, conversion and implementation of the marketing plan.

Duties / Responsibilities:

Responsibilities Overview:

  • Work closely with B&M and Head of Partners (Trading) to create and deliver a strong trading plan which will deliver KPIs.
  • Manage a team of Executives to help them achieve their relevant KPIs:
    • Acquisition: plan and create digital acquisition campaigns, achieving all KPIs for sales/traffic growth using all the available marketing channels
    • Conversion: develop a testing roadmap across all devices to increase conversion and deliver the sales growth through optimising and continual A-B/MVT
    • Trading: deliver the marketing/trading plan, communicate with Acquisition/Conversion team and manage day to day site/email promotional activities
  • Ensure that product launches, promotions and content are timely, accurate and delivering on KPIs.
  • Manage stock availability with B&M to ensure marketing activity is concentrated on identified areas.
  • Work with B&M to support margin improvement targets.
  • Plan and deliver the CRM programme to existing customers that optimises their lifetime value.
  • Help produce the consolidated budgets and new phasing forecasting alongside the Head of Ecommerce.
  • Accurately forecast weekly sales through historic data/marketing plans to aid other areas of the business.
  • Work with Account Management to ensure that campaigns and initiatives are aligned, and signed off, by the Partner.
  • Monitoring and analysis of site performance, implementing corrective actions/additional activity based on this analysis and interpretation.
  • Create, communicate and act on a clear view of the consumer to ensure that decision making is led by customer understanding.
  • Provide Ecommerce expertise to the Account Management team as and when required (eg Monthly reviews, strategic reviews, contract negotiations).
  • Competitor monitoring and benchmarking.
  • Liaising with internal peers to share knowledge and ideas.
  • Effective management and development of the Ecommerce Executives to realise their full potential including objective setting, development planning and regular performance feedback.
  • Deputise for the Head of Ecommerce as required.
  • Any other reasonable request by your line manager.

KPIs to include:

  • Visits / Orders / Revenue / Margin / Profit
  • Traffic & Sales Growth LFL
  • Cost per Acquisition & Sale %
  • Contribution per Order
  • Get to Product Page %
  • Add to Basket %
  • Checkout conversion %

Knowledge / Skills / Experience:

  • Experience of B2C Ecommerce/Online Marketing
  • Experience of working effectively with external partners
  • Experience in using the relevant Ecommerce & Advertising platforms
  • Strong focus on results and achieving targets
  • Track record of producing high quality, accurate work under pressure
  • Have relevant experience of managing multi-category campaigns, preferably for an online retailer, across all consumer touch points
  • Be experienced in day-to-day ecommerce site management ensuring promotions and content are timely, accurate and on Brand to deliver KPI’s
  • Use data driven insights to target improvements to the user journey to deliver higher conversion
  • Monitor and benchmark competitor activity
  • A strong customer service ethic towards internal and external stakeholders

Key Stakeholders:

  • Head of Ecommerce
  • Head of Partners (Trading)
  • Account Manager
  • Buying & Merchandising
  • Marketing Services
  • IT / BD Architecture
  • External Club Partner

Click to apply

Apply for Ecommerce Manager

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB

4000 characters left

By applying for a job listed on you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.