Ecommerce Executive

A committed Ecommerce Executive is needed to optimise and deliver the brands UK & Ireland's digital marketing communication strategy. This role is based in Bath.

Client Details

The role is with a leading retail that is seeing continued growth. The business operates in around 100 countries globally selling a range of consumer durables.

Description

This Ecommerce Executive role will include the following:

• To manage desktop and mobile content across multiple websites to improve customer experience.

• Create copy and edit imagery as well as update content using a Content Management System (CMS)

• Writing compelling descriptions of a product or service that communicates the benefits and reasons to believe for customer and consumer evaluation.

• To manage PPC landing page, assist in conversion strategies for lead generation and optimise web pages.

• To analyse key buying behaviours using analytics, A/B testing, and automation tools.

• To develop and deliver email marketing to new and existing customers

• To support lead nurturing campaigns

• Responsible for customer data accuracy, segmentation and campaign lists.

• To respond and engage with customers using our B2B and B2C social media accounts and across a future community forum.

• To assist in the management of agency social media spend

• To develop content for social platforms and create design briefs.

• To design and produce reports on all aspects of digital marketing.

• Identify the points along the consumer and purchase path where marketing can influence behaviour.

Profile

The Ideal candidate for this role will have the following skills:

• Degree or equivalent

• Minimum of 2 years' experience working with marketing campaigns

• Good understanding of content marketing, email marketing campaigns and social media channels

• Excellent organisational and planning skills.

• Passion for keeping up with all the latest marketing and digital marketing trends - both B2B and B2C.

• Self-motivated with an interest to learning new tools, technologies and services

• Good time management skills

• You will be highly numerate and literate with a meticulous eye for detail and be able to use performance tools such as Google Analytics to monitor and adapt campaigns to maximise ROS.

Job Offer

Highly competitive package