Marketing Director
- Recruiter
- Post My Job
- Location
- Ellesmere Port
- Salary
- 45000.00 - 55000.00 GBP Annual
- Posted
- 21 Jul 2017
- Closes
- 29 Jul 2017
- Sectors
- Sales, Sales Director
- Contract Type
- Permanent
- Hours
- Full Time
Marketing Director
Our client is a a rapidly growing Microsoft Gold partner in the U.K. You are an experienced Marketing Director (5 years+), based in their office in Ellesmere Port, right next to the M53.
The Role
Already seasoned in people management, you will work closely with the Executive board, the sales team and run the marketing department. You will drive inbound leads from digital channels. Your marketing strategy will fuel the sustainable and predictable growth of 30% minimum Per Annum.
You will have proven experience of devising and executing a marketing strategy that will consistently outperform key metrics
You will manage a small team, including external suppliers, digital agencies, outsourcers, third party software providers and partners
You will report on a weekly and monthly basis with set KPIs and structured lead generation targets
You will be accountable for the marketing budget and report in on its results - including CRO, CPL (cost per lead) CPA (Cost Per Acquisition), and firmly know which channels are performing best
Domain Knowledge
Previous experience in B2B lead generation, ideally in the IT sector is essential
Proven ability to drive targeted, qualified face to face business appointments with motivated buyers
Knowledge of a high value sales cycle and strategic selling in a highly competitive market is beneficial
Ability to manipulate and segment highly targeted data sets to push up conversion rates via tailored content
Capable of driving a sophisticated approach to generate targeted, high value sales opportunities such as; targeted account plans/top 100/VIP strategies, sector specific and multi touch campaigns (omni channel)
Strong understanding of our partner ecosystem and how to leverage that. You will find and repurpose supplier content, create a compelling reseller package, provide sales collateral to educate partners and train technical people how to spot sales opportunities. (Like existing customer cross sells and upsells) You will hold a deep understanding of the commercial drivers of those relationships
Requirements:
Advanced use of Google Analytics to improve website CRO and user journey
Ongoing CRO of all channels - ensure that all channels are optimised to deliver leads and reduce CPL
Managing technical content and sales copy creation, including sales collateral, data sheets campaigns, newsletters etc
Focus on trending technology to create compelling campaigns that will drive leads in an apathetic, "buyers market"
Execution of a PR strategy that supports a high growth trajectory, including portraying a strong image of a much larger brand, celebrating strategic milestones and customer wins, and promotion of key stakeholders
Build a strong tender library and be the custodian of that. Including credibility, awards, accreditations, case studies etc.
Internal Marcoms - Formal communication with staff to support employee evangelism and CSR
Desirable Skills:
LinkedIn Sales navigator, Mail chimp, PPC management, CRM management, Facebook Marketing and Automated lead nurturing programmes
Benefits
Our client offers a fresh working environment, with vibrant team interaction.
Our Benefits include: Competitive salary, sales commission, bonuses & profit shares, workplace pension, 22 days holiday (25 days after 5 years), special team trips & team building events, car & mobile phone for those that travel, lap top & surface pro, free drinks, snacks and regular food treats, MX5 sports car reward scheme, high street discounts card, restaurants card & extensive staff perks package, subsidised onsite gym, showers, bike storage, free parking, subsidised restaurants, air conditioned, comfortable offices, onsite kitchen & break out areas, GBP1500 training allowance Per Annum - Microsoft exams are funded, smart casual informal office attire & culture, 0% GBP5000 interest free loans, bike to work scheme.
To apply please send a copy of your CV and covering note using the link provided.
Our client is a a rapidly growing Microsoft Gold partner in the U.K. You are an experienced Marketing Director (5 years+), based in their office in Ellesmere Port, right next to the M53.
The Role
Already seasoned in people management, you will work closely with the Executive board, the sales team and run the marketing department. You will drive inbound leads from digital channels. Your marketing strategy will fuel the sustainable and predictable growth of 30% minimum Per Annum.
You will have proven experience of devising and executing a marketing strategy that will consistently outperform key metrics
You will manage a small team, including external suppliers, digital agencies, outsourcers, third party software providers and partners
You will report on a weekly and monthly basis with set KPIs and structured lead generation targets
You will be accountable for the marketing budget and report in on its results - including CRO, CPL (cost per lead) CPA (Cost Per Acquisition), and firmly know which channels are performing best
Domain Knowledge
Previous experience in B2B lead generation, ideally in the IT sector is essential
Proven ability to drive targeted, qualified face to face business appointments with motivated buyers
Knowledge of a high value sales cycle and strategic selling in a highly competitive market is beneficial
Ability to manipulate and segment highly targeted data sets to push up conversion rates via tailored content
Capable of driving a sophisticated approach to generate targeted, high value sales opportunities such as; targeted account plans/top 100/VIP strategies, sector specific and multi touch campaigns (omni channel)
Strong understanding of our partner ecosystem and how to leverage that. You will find and repurpose supplier content, create a compelling reseller package, provide sales collateral to educate partners and train technical people how to spot sales opportunities. (Like existing customer cross sells and upsells) You will hold a deep understanding of the commercial drivers of those relationships
Requirements:
Advanced use of Google Analytics to improve website CRO and user journey
Ongoing CRO of all channels - ensure that all channels are optimised to deliver leads and reduce CPL
Managing technical content and sales copy creation, including sales collateral, data sheets campaigns, newsletters etc
Focus on trending technology to create compelling campaigns that will drive leads in an apathetic, "buyers market"
Execution of a PR strategy that supports a high growth trajectory, including portraying a strong image of a much larger brand, celebrating strategic milestones and customer wins, and promotion of key stakeholders
Build a strong tender library and be the custodian of that. Including credibility, awards, accreditations, case studies etc.
Internal Marcoms - Formal communication with staff to support employee evangelism and CSR
Desirable Skills:
LinkedIn Sales navigator, Mail chimp, PPC management, CRM management, Facebook Marketing and Automated lead nurturing programmes
Benefits
Our client offers a fresh working environment, with vibrant team interaction.
Our Benefits include: Competitive salary, sales commission, bonuses & profit shares, workplace pension, 22 days holiday (25 days after 5 years), special team trips & team building events, car & mobile phone for those that travel, lap top & surface pro, free drinks, snacks and regular food treats, MX5 sports car reward scheme, high street discounts card, restaurants card & extensive staff perks package, subsidised onsite gym, showers, bike storage, free parking, subsidised restaurants, air conditioned, comfortable offices, onsite kitchen & break out areas, GBP1500 training allowance Per Annum - Microsoft exams are funded, smart casual informal office attire & culture, 0% GBP5000 interest free loans, bike to work scheme.
To apply please send a copy of your CV and covering note using the link provided.