Marketing Manager

Marketing Manager | Maternity Contract
Salary: DOE
Location: Helston
Start date: 14 August 2017

An opportunity for an experienced marketing manager to work for one of the UK's leading speciality coffee roasters on a maternity cover basis. This is a key role within Origin requiring both commercial acumen and a strong eye for brand and design.

The role

• Responsible for appropriate representation of the brand across all offline channels
• Responsible for ensuring all print collateral up to date and effectively supporting appropriate business areas
• Manage and deliver all print collateral and packaging; liaising with internal stakeholders, third party agencies and printers
• Minor in-house design work (adapts)
• Work alongside PR agency to ensure effective delivery of PR plan. Write and edit press releases and press interviews, as required, and organise press samples
• Responsible for responding to all direct media enquiries
• Responsible for soft customer CRM
• Work closely with Digital Marketing Manager (maternity contract) to ensure full integration all channels, ensuring seamless multi-channel customer journeys
• Work alongside the Digital Marketing Manager to implement offline strategies to drive online sales conversion
• Responsible for retail environments, working alongside the GMs to ensure the environments are on-brand. ensuring all retail sites supported through print communications and
• Responsible for briefing interior designer and managing concept delivery of all new retail sites, working closely with internal team on delivery of the projects
• Manage external events program, working closely with logistics team to plan and deliver each event. Attend events (consumer and trade) to ensure appropriate set ups
• Work alongside wider team to support and promote Origin events, as required
• Work alongside the Digital Marketing Manager (maternity cover) to ensure marketing calendar and all department admin kept up-to-date 
• Work alongside the Digital Marketing Manager (maternity cover) to ensure actual departmental spend is tracking to budget and re-forecast as required
• Responsible for ensuring customers' marketing teams are up to date on the latest news
• Manage and deliver requests for charitable donations
• Work with brand partners to develop engaging content and drive incremental reach
• Ensure compliance with all relevant legislations, including data protection and CAP code
• Assist wider team in reviewing and editing formal documents, as required
• Evaluate customer research, market conditions and competitor communications

Requirements

Essential

• Min 2 years proven experience in a similar marketing role
• Undergraduate degree educated
• Excellent written and editing skills
• Excellent brief writing skills and third party relationship management
• Strong understanding of brand and design and ability to critically evaluate communications
• Excellent conceptual and creative thinking
• Proven experience driving sales growth and delivering against KPIs
• Design software experience i.e. In Design
• Exceptional time management and project management skills

Desirable

• Relevant professional qualification i.e. CIM

How to apply and timings

Please send a CV and covering letter - detailing why you believe you're right for the role - to Grace Reith, Head of Marketing - click apply for details

Deadline for applications: Monday 12 June 2017
Interviews: w/c 19 June 2017
Start date: Monday 14 August 2017