Digital Marketing Manager

Digital Marketing Manager | Maternity Contract
Salary: DOE
Location: Helston
Start date: 14 August 2017

An opportunity for an experienced digital marketing manager to work for one of the UK's leading speciality coffee roasters on a maternity cover basis. This is a key role within the business requiring a highly analytical individual with a strong ability to critically analyse creative.

For more information on Origin, please see below.

The role

• Responsible for the brand being appropriately represented across all online channels
• Responsible for all digital marketing KPIs
• Manage and deliver digital marketing plan, working alongside third party agencies. Ensure full analysis of all activity for optimisation and to inform future campaign development
• Responsible for all Origin social media platforms; liaise with internal stakeholders to generate appropriate content to effectively support all aspects of the business and wholesale customers
• Manage, maintain and develop Origin's B2C and B2B websites
• Responsible for delivering sales growth on Origin's B2C site
• Create and optimise content for the website, liaising with the wider team on development and delivery of blog program
• Manage and deliver video content and photography alongside third parties
• Responsible for developing portfolio of B2C site products
• Manage integration of B2B emails with new Xero accounting systems to improve CRM
• Work closely with the Marketing Manager (maternity contract) to ensure all channels fully integrated 
• Liaise with and support the customer service team in responding to all online customer feedback and relevant enquiries
• Work with brand partners to develop engaging content and drive incremental reach
• Ensure compliance with all appropriate legislations, including data protection, CAP code and site accessibility
• Attend consumer and trade events, as required
• Work alongside the Marketing Manager (maternity cover) to ensure actual departmental spend is tracking to budget and re-forecast as required
• Work alongside the Marketing Manager (maternity cover) to ensure marketing calendar and all department admin kept up-to-date 
• Manage internal communications with fortnightly company emails and updating content sharing folders for team working remotely
• Manage all online recruitment
• Evaluate customer research, market conditions and competitor data
• Review new trends in digital marketing, evaluating new technologies and ensuring the brand is at the forefront of industry developments

Requirements

Essential

• Min 2 years' proven experience in a similar digital marketing role
• Undergraduate degree educated
• Excellent written and editing skills
• Excellent brief writing skills and third party relationship management
• Excellent analytical skills
• Proven experience in content development
• A solid technical and commercial understanding of current online marketing concepts, strategy and best practice, as well as data protection legislation
• Proven experience in ecommerce, SEO, PPC, Email marketing, social media and online advertising
• Proven experience driving sales growth and delivering against KPIs
• Basic knowledge of HTML
• Strong understanding of brand and design
• Experience working on both brand and retail
• Photoshop experience and ideally design software experience i.e. In Design
• Exceptional time management and project management skills

Desirable

• Relevant professional qualification i.e. DMI, IDM, CIM

How to apply and timings

Please send a CV and covering letter - detailing why you believe you're right for the role - to Grace Reith, Head of Marketing - click apply for details

Deadline for applications: Monday 12 June 2017
Interviews: w/c 19 June 2017, Helston
Start date: Monday 14 August 2017

Story

Source. Roast. Teach. Brew.

Origin curate special coffees from around the world with over 90% through direct trade sourcing. Direct trade means Origin support their farm and mill partners by paying over and above Fairtrade prices, without exception. They travel to the farms and listen to the workers and their families. Being on the ground and seeing everything with their own eyes shows them how committed their partners are to environmentally and socially sustainable practices. The stories behind each cup stretch across continents and through generations of expertise.

Their roastery is in Cornwall where they roast on two Loring Smart Roasts (some of the most environmentally friendly roasters available). When roasting they blend sensory skill and technical expertise in order to respect the individual characteristics of the coffee beans and highlight the flavours arising from country, terroir, varietal and processing method.

Origin is shaped by the desire to empower and enthuse people at every stage of the coffee journey. As part of this their education team teach the Speciality Coffee Association of Europe's Coffee Diploma and work with some of the UKs most awarded baristas, including the current 2016 UK Barista Champion. For Origin, it's all about precision and craft throughout the supply chain.