Digital Marketing Manager - Insights

This is an opportunity to join a digital technology studio, 18 strong, formed in 2000 and based in a listed building at Burnley Wharf. They work across digital technology and marketing disciplines - creating websites, applications and software for B2B, B2C, NFP and B2Trade organisations. They manage digital marketing campaigns in search, paid media, email and automation.

This is capped with a strategic layer, as they act as advisors and consultants for large and small companies, ranging from local and regional companies, up to European groups.

They work as a set of teams, under one roof. They operate principally from their Burnley office, with a Manchester office in Ardwick.

The role

They are looking to build their team with a Digital Marketing and Insights Manager, who can bring a broad digital marketing skillset into their business, devising, overseeing and optimising digital campaigns across a range of channels.

The role will range from input into pitch and business development processes, campaign and media planning, execution and reporting.

Working with their head of marketing operations, account managers and marketing executives, this is a challenging, busy seat, with a requirement for performance, clear-thinking and a results-driven approach.

The role will be varied, a mix of strategy/guidance and hands-on - so you are confident, flexible and always looking to help their clients grow their business, which in turn grows theirs.

The role reports to their Head of Marketing Operations.

You?
You are be a confident, digital native, with 3+ years of experience in delivering digital campaigns through a full lifecycle.

You are comfortable in front of a client, demonstrating technology and marketing operations

Fundamentally, you think 'human first, technology second'. You understand user needs, intent, audience profiling and behaviour, and cap this with a comfortable command of the relevant toolsets.

Your second home is Analytics, but you love working with real people. In particular, you enjoy working with a team, and can slot into project teams effortlessly, whether you're leading them or contributing to them. You can demonstrate campaign successes from previous roles.

Your experience will cover some or most of the following:

- Organic SEO fundamentals
- Paid search, display, remarketing
- Audience profiling
- Customer journey and user experience
- Google Analytics and Tag Manager
- Conversion rate optimisation
- Inbound marketing and marketing automation
- Social media marketing

You are a driver of continuous process improvement; you don't want to sit still and just get on with it. You're eager to improve the way they do things, getting better every day.

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