Group Product Manager - Hips
An exciting opportunity has arisen for a Group Product Manager to join Corin based in Cirencester, Gloucestershire.
Corin is a global leader in orthopaedic innovation, specialising in the design, development and manufacture of a wide range of cutting edge artificial implant solutions for hip, knee and ankle replacement.
As a Group Product Manager your duties and responsibilities will be:
Product Support
Management of all aspects of marketing support for the products within the product manager’s portfolio on a global basis:
Develop brand strategy and business plans in conjunction with the Head of Hip Marketing:-
- Drive portfolio reviews and product life cycles
- Define portfolio opportunities (new and life-cycle enhancements)
- Develop key opinion leaders and support global sales teams
- Support group forecasting requirements for all products within the remit for the role
Product launch initiatives:-
- Develop launch plans for each market working with key country leads
- Provide comprehensive training packages for each market, sales teams and their customers
- Manage production of all sales support material
- Creativity is a key aspect of the role, both in branding and in the evolution of novel marketing initiatives
Support existing products
- Providing targeted support for key markets on a structured basis
- Developing key growth strategies for target markets to deliver on group financial objectives
- Attend and support key international meetings / exhibitions
- Host overseas surgeon visits to key Centres of Excellence around the globe
- Host subsidiary and distributor visitors where required
- Develop and deliver comprehensive modular training packages for the Corin Academy
- Initiate and develop surgeon meeting programmes
- Launch and drive product user / steering group meetings
- Develop case studies and social media strategies for websites / publications and PR
- Support all website content and marketing collaterals to support their global brands
New Product Introduction / Development
- Gathering market intelligence and analysing data for project viability
- Involvement in the Stage gate process for product resource justification
- Following all SOP’s for instrument and implant development
- Defining a business case for each NPI for each market
- Agreeing project frameworks with the Product Development department
- Managing the development and evaluation process
- Project managing key development projects including liaising with technical, regulatory, manufacturing and sales departments
- Working with key opinion leaders throughout the development process
- Organising development / user / steering group meetings with key opinion leaders
The Product Manager Associates are also specifically responsible for the following product support functions:-
- Being the first point of contact for product-related enquiries
- Compiling market data in support of portfolio products, including market positions, shares, target growth, for senior management
- Reviewing journals and other publications
- Generating product and marketing bulletins as required and ensure circulation
- Collecting and disseminating competitor information
- Managing the production of all marketing materials (including sales brochures, operative technique brochures, technical information booklets, white papers, sales presentations, technical powerpoint presentations, competitor product information, features & benefits charts, sample sets, demo instrument kits, appropriate exhibition samples and models
- Production of structured, modular sales training programmes with complete training manuals
An ideal Group Product Manager will have the following skills and experiences:
- Demonstrative orthopaedic / medical device industry experience
- Preferable – Engineering, Sales or Product management experience.
- Results oriented and self-motivated
- High level of business acumen and ability to liaise with high level global surgeon opinion leaders.
- The ability to manage multiple complex projects, and on time delivery
- A background in or experience of NPD / NPI would be extremely useful
- Good presentation and IT skills
- Excellent team and work ethic
- Strong leadership abilities
In return for this you will receive a competitive salary.
For an opportunity to join this expanding company please submit your CV online.
recruitx ref: 961151347 / INDLP