Gaming Campaign Planning Manager
- Recruiter
- Sky Betting and Gaming
- Location
- Leeds
- Salary
- Competitive
- Posted
- 26 Apr 2017
- Closes
- 10 May 2017
- Sectors
- Construction & Skilled Trades, Planning
- Contract Type
- Permanent
- Hours
- Full Time
At Sky Betting & Gaming we don't have team Teams we have Tribes. Each Tribe is made up of small, agile and autonomous squads who work collaboratively with a shared purpose. So whether you join our Bet Tribe, Early Careers Tribe or anything in between, you will work with a group of people with raw energy, natural talent, and the kind of spirit that helps us think big, act bold, and change the game. It all means that we've created the kind of workplace that wins awards such as a place on the prestigious list of Sunday Times 100 Best Companies to Work For. Data tribe: We're the Tribe that thinks outside the box as we put our minds to collecting, storing and analysing mountains of real-time data - all to help us design, build and support our next generation data platform. Keeping our business lean and agile, we provide the insight, data science and CRM expertise our product teams need to make the right data-driven decisions. The better we know our customers - the better we can anticipate and meet their changing needs. What you'll do: Reporting into the Head of Strategic Planning you will be responsible for the development, prioritisation, dissemination and quality assurance of all strategic plans for Bet and Gaming. You will be part of a central team that holds a holistic view of all campaigns and key commercial deliverables across both Bet & Gaming. How you'll do it: Work with the commercial team to develop a planning framework for marketing strategies and key campaigns, which clearly outlines goals and objectives. Aid in the delivery of campaigns for the P&Ls to ensure:
Commercial alignment Robust campaign tracking, reporting and analysis Development of cross functional activation plans for each campaignEnsure alignment of channel plans across stakeholder teams to deliver key strategic campaigns You will act as the lynch pin between commercial, marketing, product, trading, brand, CRM, media and creative to deliver best in practice multi-channel campaign plans Work with the senior marketing team to identify best practice, required competencies and training/ development requirements across teams. Provide support and coaching for all business functions on best practice planning Facilitate the campaign review process across business functions to deliver multi-channel campaign reviews for all strategic initiatives Support the Head of Strategic Planning in aligning all business functions in delivering against the quarterly strategy Continuously review and improve the end to end planning process as we strive for operational excellence How we work: We want to work with someone with the following talents; Excellent planning and communication skills Capable of co-ordinating activities across multiple teams Excellent Organisational skills Commercially astute and results driven Creative thinker with innovative ideas Logical and a keen eye for detail Excellent attention to detail Ability to work under pressure to strict deadlines Recent experience of planning and tracking of integrated multi???channel marketing campaigns
Based in Yorkshire, we have grown to become one of the UK's leading online betting and gaming companies. A business driven by bleeding edge technology, that brings the excitement of sports betting, casino games, poker and bingo to over 200,000 customers a day & growing! It's a workplace like no other, with a mission to make Betting & Gaming better. And we want you to be part of it. Our People Ambition is to attract & develop diverse & talented people to meet the current and future growth needs of SB&G. Together, our aim is to create the Best Digital Business to work at. Mon to Fri - Standard
Commercial alignment Robust campaign tracking, reporting and analysis Development of cross functional activation plans for each campaign
Based in Yorkshire, we have grown to become one of the UK's leading online betting and gaming companies. A business driven by bleeding edge technology, that brings the excitement of sports betting, casino games, poker and bingo to over 200,000 customers a day & growing! It's a workplace like no other, with a mission to make Betting & Gaming better. And we want you to be part of it. Our People Ambition is to attract & develop diverse & talented people to meet the current and future growth needs of SB&G. Together, our aim is to create the Best Digital Business to work at. Mon to Fri - Standard