Director of Insight
- Recruiter
- Comvergent Limited
- Location
- Harrogate
- Salary
- 43000.00 - 48000.00 GBP Annual
- Posted
- 21 Apr 2017
- Closes
- 28 Apr 2017
- Sectors
- Sales, Sales Director
- Contract Type
- Permanent
- Hours
- Full Time
Role - Director of Insight
Salary - GBP43,000 to GBP48,000
Location - Harrogate
Our client an international digital marketing agency is looking for a head of Insight to review our client's branding, the market and how we position ourselves with internal and external marketing.
You will be responsible for working with the wider marketing function and commercial analytics function and be the go to person for activities including; customer segmentation, market segmentation, profiling, branding and behavioural modelling.
You will look at new data sources for research and ideally will have experience with a number insight tools like excel, tableau, knime (not just Google analytics). As well as data, analytical/statistical software like Excel, Python, R, SAS or similar.
You will analyse the branding, marketing and research attitude, culture, influences etc., used to make the picture much richer and powerful for marketing.
Our client is ideally looking for the right candidate to come from a digital marketing agency, however is willing to look at all relevant candidates with a good understanding of digital Branding with good
- Within market insight/analysis
- Ability to think outside of pure technical information and understand Digital Branding
- Excellent experience of analytics packages like excel, tableau, Knime etc.
- Excellent Data software like Excel, SQL, R, Python etc.
- Confidence dealing with large volumes of complex data with a proven track record of influencing decisions through the conclusions/recommendations you have made because of your analysis.
- Excellent communication skills which will enable you to build strong internal relationships, with the ability to influence and challenge the wider teams
If you have these skills please send me your CV in the first instance to (see below)